THEHISTORY OF

Service Training Week 2Corporate Knowledge

PresentationAmanda Gagliardi & Lydia Rose

Weir

”I’ve been there since the beginning, we were given a clean sheet of paper and a $10 million cheque. We built this through blood,

sweat and tears.”Tim Clark Emirates Airline President

EK 600 DXB x KHI - October 25th 1985https://www.youtube.com/watch?v=DDZRyIzoYxg

Sheikh Mohammed bin Rashid al-Maktoum

• Dubai Flights Shortage - Gulf Air “boycott”;

• No subsides, no protection: worth of competition;

• Criticism: Dubai was a transit point, a refueling stop. The airline would be money losing: why would anyone stay in Dubai?

Strategy

Sheikh Ahmed bin Rashid al-Maktoum

• + team: authority to invest as they saw fit;

• Investment in infrastructure and expansion;

• 1987: Middle Eastern Cities, Sri Lanka, London-Gatwick;

• A 310 (1990), B 777 (1991);

• 1991: 25.000 passenger per week, 23 destinations

• 1995: Emirates Flight Training Centre - forge careers;

• 1998: Voted best airline in the world (OAG Awards);

• 1999: Emirates’ group force of 11.000 and 11 million passenger arrivals in Dubai

• 2000: Emirates Skywards;

• Government investment of $500-600m - terminal 3: 20 million passengers/year capacity;

• 15 billion order, including 15 A380 (2001) - bold move (aviation sector in panic)

Do not wait for confidence, create confidence“This is a time for all of us

to pull together and prove that we really are the most unique travel team in the world “ - Sheikh Ahmed

• DXB x JFK: First non stop passenger service from the Middle East to North America (2004);

• Workforce of 25.000 - Dubai’s biggest employer (2005);

• First non-stop to South America - Sao Paulo (2007)

• Terminal 3 Opening Oct 2008. 500.000 passenger’s flow in a month;

• 10.000th cabin crew member joins Emirates (2008);

• Largest operator of B-777 in the world (2009);

• Skywards: 5 million members (2009)

Most Valuable Airline Brand2014

EMIRATES TODAY

Over 140 destinations

144 cities

81 countrieshttps://www.youtube.com/watch?v=VmwkZ_MevSA