BY

DEEP RANA

BBA 3rd SEMESTER

07113701713

UNDER THE ESTEEMED GUIDANCE OF

MS. ALKA SANJEEV

ASSISTANT PROFESSOR

What is Corporate Citizenship?

Corporate citizenship relates to the company's commitment to

solving social problems in its local environment and around its sites

above and beyond its actual business activities.

Activities with no direct benefit to the company and activities that

generate some form of economic return can both fall under the

concept of corporate citizenship.

Corporate Citizenship; it is a resultant effect of the global

economy that make business to automatically be open to the

challenges of societal expectations/ responsibilities. Which enhance

the legitimating and the liberation of the private commercial

enterprises globally in the 1980s/90s occasioned by the exponential

manifestation of corporate networking globally via technology.

As in the political sense of human individual, a business is assumed

to be a citizen of its operational environment and should as a matter

of fact owe it some level of active allegiance and commitment.

Citizenship according to Drucker (1993) means the legal rights and

duties of a member of a country

Corporate identity is the selfness awareness and fundamental of

answering the question of who are we by rganisations

(Albert& Whetten ,1985,Benning 1999)

Stages of Corporate Citizenship

Business leaders throughout the world are making corporate

citizenship a key priority for their companies. Some are updating

policies and revising programs; others are forming citizenship

steering committees, measuring their environmental and social

performance, and issuing public reports. Select firms are striving to

align staff functions responsible for citizenship and move

responsibility — and accountability — into lines of business.

What is Corporate Social Responsibility?

CSR is defined as, “a concept whereby companies integrate social

and environmental concerns in their business operations and in

their interaction with their stakeholders on a voluntary basis”.

It is also defined as, “…a way in which enterprises give

consideration to the impact of their operations on society and

affirm their principles and values both in their own internal

methods and processes and in their interaction with other actors.

CSR is a voluntary, enterprise-driven initiative and refers to

activities that are considered to exceed compliance with the law”.

The Corporate Social Responsibility Hierarchy

Significance of CSR

1. CSR in Community Development :

• Shares the negative consequences as a result of industrialization

• Helping to Get Talents

• CSR Helps to Protect Environment

• An Aid to Alleviate Poverty

2. The Business Benefit

• Improved Financial Performance

• Enhanced Brand Image and Reputation

• Increased Sales and Customer Loyalty

Samsung Group is a South

Korean multinational conglomerate

company headquartered in Samsung

Town, Seoul.

It was founded by Lee Byung-Chul in

1938 as a trading company.

Samsung Group deals in following business areas :

Consumer Electronics

Digital Appliances Business

Health & Medical Equipment Business

IT & Mobile Communications

Consolidated Statements of Financial Position

Samsung takes its role as a "good corporate citizen" very seriously

and stands firmly behind its commitment to making a lasting social

contribution to the community. Some of its programs are :

Social Welfare Programs

Animal Welfare Programs

Cultural and Arts Programs

Academic and Educational Programs

Environmental Preservation Programs

CONCLUSION

Business houses all over the world are increasing in realizing their

stake in the society and engaging in various social and environmental

activities.

CC holds a very important place in the development scenario of

the world today and can pose as an alternative tool for sustainable

development.

With increasing and widespread commitment of corporate

resources to CC, attention is now shifting to the strategic formulation,

implementation, and measurement of the market returns to CC

initiatives.

This emphasize the need for better measurement models of CC

that capture and estimate clearly the effects of a company’s CC

actions on its stakeholders as well as on the nations in which they

are operating.

Thank You