The Corporate Athletic Association

Business Plan

Mission Statement

We are a non-profit organization that provides a competitive atmosphere while improving teamwork, leadership, and camaraderie in the corporate world. Through sport and fitness we actively improve the health and wellness of communities in New York City.

Core Values

● Corporate responsibility● Well being of the community● Promoting efficiency

Organizational Chart

Jeffrey Grygiel

● Chief Financial Officer● Bachelor of Science in Accounting

Responsibilities● In charge of past, present, and

future financial condition

Giancarlo Regni

● Athletic Director● Bachelor of Science in

Clinical Exercise Science● Certified Personal Trainer &

Athletic Trainer

Responsibilities

● Provide administrative direction and oversight for all corporate athletic staff and activities.

● Promote and reinforce overall good health and wellness.

Promotion of Wellness

● Weekly Fitness and Nutrition Articleso Dispel myths.

● On-Site Athletic Trainers (interns)● Smoothie Truck

Christopher A. Forrest● Business Administration,

Finance and Management ● Managing internal and external

operations● Event Scheduling● Crisis management

Scheduling

● One 4-5 Month Season● 16 Games● Playoffs and Championship

Erin McQuillan● Chief Marketing Officer ● Bachelor of Science, Business

Administration; Concentration in Marketing

● Minor in Sport Studies● Responsibilities:

o Promote our Organizationo Reach Target Market

SWOT Analysis ● Strengths:

o No competitorso Unique Organizationo Provides health and wellness to

companies ● Weaknesses:

o Startup Costso Limited number of sports offered

SWOT Analysis● Opportunities:

o Adding more sports to the Associationo Expansion into an athletic facilityo Expansion into cities across the United

States● Threats:

o No funds to continue operationso Limited number of participants

Target Market

● Employees who are looking for a competitive way to be active.

● Businesses that are striving to have more teamwork, leadership and camaraderie in their company.

● Employees of all ages in NYC.

Marketing Strategy

● Social media; Twitter, Facebook, Instagram● Email invitations ● Face-to-Face

Financing● Short-term loans● Sponsors● Investors

Financing

● Estimated start-up costs of $55,000● $4,000 per company to enter (16 team

league)● Anticipating $64,000 in revenues

Costs & Expenses

● Uniform● Equipment● Rent space● Referees● Equipment● Marketing/Advertising● Startup costs● Wages

Sponsorships

● Sporting goods stores● Participating Companies● Local gyms● Health & fitness stores

Goals

Short Term:● Grow the size of our leagues● Offer more sports● Add an additional locationLong Term: ● Open a headquarters for all our activities● Expand our service to many different cities

Questions?