6 Ways to Create a

Powerful & Passionate PS

PS - The second most read part of

the email after the headline

Here are 5 ways to create a passionate and powerful PS

RESTATE THE BENEFITS

Remind your prospects of all the wonderful things you’ll gain as a

result of using your product or service

INTRODUCE A SURPRISE BENEFIT

Keep one or two strong promises out of the letter and add them to the PS for

a final punch

USE THE PS TO GAIN MORE CREDIBILITY

This is a great place to put testimonials

COMMUNICATE URGENCY

Remind prospects of any time or quantity limits or fast action bonuses

that you have

RESTATE OR EXPAND YOUR GUARANTEE

Remind your prospect that he has nothing to lose by ordering now

INTRODUCE A NEW PREMIUM OR BONUS

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