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Copywriting Secret of the Masters:

The Real Meaning of "Good Writing"

by: John Forde

www.ProCopyWritingTactics.com

The Real Meaning of "Good Writing"

Michael Masterson once said, "If any wish to write in a clear style, let him be

first clear in his thoughts; and if any would write in a noble style, let him first possess a noble soul."

No, wait. Goethe said that.

But I assure you, Masterson meant the same thing when he said, over the

phone the other day, "You know what makes good writing? A good thought, tightly expressed. Clear thinking. If you haven't got that, it doesn't matter

how pretty you make your prose."

How true … how humbling.

How many times have you tried to climb into a book dripping with delicious adjectives and adverbs … only to find it bores you silly?

How many tight, plot-powered novels have to sell out before the literary glitterati 'fess up and pay due homage?

Good copy sticks to the same principle. "One idea, tightly expressed," says

Masterson, "is much stronger than a heap of notions tangled in a mess."

Discover the art to writing tight, compelling copy that sells with AWAI’s Accelerated program for Six-Figure Copywriting.

www.ProCopyWritingTactics.com

John Forde:A Master at Writing

More Controls More Often

"If you write copy … how many chances to sell your talents to the businesses you know and trust have you overlooked? Company websites … local sales

brochures … online ads and sales letters … print ads in local papers … even P.R. pieces or ezine editorial.

It might be the small gigs that get you started. It might be the big opportunities that let you smack the cover off the ball at your first at bat.

Either way, I’ve met plenty of people who had no grasp about what role copywriters play.

Masterson’s [Accelerated Program for Six-Figure Copywriting] offers the

most thorough and well-organized approach to the subject I’ve seen anywhere. There’s not a technique or secret in there that I haven’t found

helpful over the years. I owe a great deal of my own success to Mike

Masterson. And I tell him so regularly. As for the program, I’d recommend it to anybody – not just direct-mail copywriters, but anyone who’s trying to get

a grip on what makes marketing work."

— John Forde

JOHN FORDE has been writing winning controls for going on two decades now. He’s made untold millions for clients in the financial, health, and travel

industries. John also works as a copy coach, hosting intense seminars for

two or three hundred marketers and copywriters at a time.

John Forde also writes the successful and very useful eletter, The Copywriter’s Roundtable.