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Solutions to top challenges affiliate marketers face to stay in business and grow. Using quality, analytics and diversification to fight traffic drops, competition, low conversions and other problems. Experience level: Intermediate Target audience: Affiliate/Publisher Niche/vertical: Affiliates Sandrine Thompson, Strategic Insights Director, Commission Junction Cindy Ballard, Affiliate Director, Greg Hoffman Consulting (Twitter @cingroomer) Todd Farmer, CEO, Performstreet Media (Twitter @toddfarmer) Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
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Coping with Affiliate Marketing Challenges
Cindy Ballard (@cingroomer)Todd Farmer (@toddfarmer)Tricia Meyer (@sunshinetricia)
Moderator: Sandrine Thompson
Challenges
Tagul.com
Agenda
•Optimize Relationships•Efficiency and Scalability•Remain Competitive•The Big Picture: Forward Thinking
Today’s Speakers
Tricia Photo Cindy Photo Todd Photo
Sunshine RewardsPresident/CEO@sunshinetricia
Greg Hoffman ConsultingAffiliate Director@cingroomer
PerformStreet MediaCEO @toddfarmer
Optimize Relationships
Optimize Relationships
•Affiliate Managers•Outsourced Program Managers OPMs)
•Networks•Other Publishers
Efficiency & Scalability
•Technology•Tools•Outsourcing
HarrietCarter.com
Remain Competitive
•Focus on Customer•Quality Content•SEO and Social Signals
It’s a Marathon, Not a Sprint!
The Big Picture: Forward Thinking
•Education•Diversification•Applies to Affiliates, Merchants, and Agencies
Solutions
Tagul.com
Thank You!
Tricia Photo Cindy Photo Todd Photo
Tricia MeyerSunshine Rewards@[email protected]
Cindy BallardGreg Hoffman Consulting@[email protected]
Todd FarmerPerformStreet Media@[email protected]
Q&A
