Content Marketing, Cause Marketing and Social Media are converging in a way that offers new net-working opportunities for persons out of work ... or "in between successes." This is a handout for my March 30, 2009, presentation to the Businesspeople Between Jobs organization in Ballwin, Missouri. Some of the data is from a Survey Monkey survey which 102 (about 33% ) BBJ members completed between March 26 and 28.
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1. Converging Trends Impacting Your Job Search 2009 Drake &
Company Content Marketing Cause Marketing Social Media Job
Search
2. Been Here Before
3. Time Unemployed N = 101 responses
4. Age of Respondents N = 100 responses
5. BBJ Bucket List
Net Working in 21 st Century
Bridging The Generations Forced Entrepreneurship Become a content
expert Use Social Media Tools LinkedIn, Twitter, Facebook, YouTube
Pre Boomers Boomers Gen X Gen Y Were different! Why start a
business? Greatest challenges How get started? Content Expert 4
Generations in Work Creating a Job 54.5% 29.6% 24.0%
6. Todays Agenda
Introduction
Background
3 converging trends
21 st Century Networking
Bridging the Generations (if time)
Force Entrepreneurship (if time
Next Steps
7. Net Working in 21 st Century
8. Net Working in 21 st Century
9. Net Working in 21 st Century
10. Birthday Celebrations
Plan birthday party
Idea
Yes BUT
Plan birthday party
Idea
Yes AND
11. Yes, AND
Isnt exactly what I wanted
Yes, and
Dont know social media
Isnt where I want to live
Not the company I want
Not the perks I need
Yes, and Yes, and Yes, and Yes, and No job have a lead / offer
Its part time / consulting
Yes, and
12. Converging Trends Impacting Everyone Content Marketing
Cause Marketing Social Media Job Search
13. Familiarity with Trends N = 102 responses
14. Content Marketing What: Sharing content Old: Controlled,
Restricted New: Open to all, Wisdom of Crowd Why? Be filter for
members Be thought leader Build social capital Examples:
marketingprofs.com raintoday.com marketingtomoms.com
15. Cause Marketing What: NonProfit & For Profit Old:
Philanthropy New: Marketing for Purpose & Passion Why:
Engagement, awareness, funds Become special Build social capital
Examples: Return the Warmth Trees for Troops
16. Sams, Aquafina & KAB
17.
Non-profit + For-profit
Corporation 501(c)(6) 501(c)(3) Cause: Military families
18.
50,554 military families received farm-grown Christmas
trees
Delivered to 53 military locations in 17 countries
Coordinated international media coverage
19. Social Media What: Community, relations Old: Word of mouth,
networking, gossiping New: Web-based tools w/o gatekeeper Why: Net
Working casting wide net Community building Examples: Facebook Fan
Pages LinkedIn Groups YouTube Twitter
20. How often do you use Social Media = NET Working! Where are
you? N = 102 responses
21. Have you used N = 102 responses
22. LinkedIn
23. FaceBook
24. YouTube
25. MeetUp.Com
26. Twitter
27. Tweetmyjobs.com
28. Jobaphiles.com
29. Networking in 21 st Century
Combine converging trends:
Content marketing
Social media
To find a job or create a job
Networking in 21 st Century
30. Your Product is YOU!
What is your value proposition?
What is your area of expertise?
What is your marketing plan?
Can a content marketing strategy improve your success?
Could a cause marketing component give you an edge?
What technologies can expand your search?
What is your thanks strategy?
31. Become a CONTENT EXPERT
Find
Blogs
White papers
Google News Alerts
Google Search
Individual.com
Funnel
Shift, cull & create content
Feed
Write your own blog
Share via social media
Networking in 21 st Century
32. Google News Alerts
33. Become a PEOPLE SEARCHER
Find
Blogs
Trade association lists
MeetUp groups
Google Search
Technorati search of blogs
Networking in 21 st Century
Funnel
Create a relationship
Information of value
Feed
Comment on blogs / Twitter
Ask questions
34. Become a TECHIE
Tools
Blogs
Twitter
TweetMyJobs
FaceBook Fan Page
LinkedIn / LinkedIn groups
YouTube
Networking in 21 st Century
Google Ad Words
Pay per click
Create landing page (your online resume
Create Ad
Title
Description (6 words or less
URL (yourname.com)
35. Good Reading
Groundswell by Charlene Li & Josh Bernoff
Here Comes Everybody: The Power of Organizing without
Organizations by Clay Shirky
The Long Tail by Chris Anderson
We Got Fired by Harvey Mackay
Be Quick but Dont Hurry by Andrew Hill
Resources:
7 Secrets to Getting Your Next Job Using Social Media