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Digital Agency Overview

Convergent Media Group

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Page 1: Convergent Media Group

Digital Agency Overview

Page 2: Convergent Media Group

Established in 2001 in the US, CMG opened its doors

in Moscow the same year as the company’s base of

operations with a current presence in Croatia, Ukraine

and UAE.

As a full service digital ad agency, we support client

needs using in-house resources for creative and

strategic planning, web and mobile design,

development, production, content generation and

management, SEO, Mobile Media and Social Media

Optimization.

Convergent Media Group (CMG)

is an American full-service digital

agency based in Europe

Our focus is to continue providing

global digital innovations to the world’s

most successful brands.

Page 3: Convergent Media Group

CMG provides full range

of services within the digital space leveraging

in-house production:

Services

• Creative Solutions

• Website Globalization

• Digital Strategy and Planning

• Ads, SEO, Social Media Optimization

• Mobile Marketing

• Digital Audit and Consulting

For 10 years, CMG has played a critical

role in establishing and scaling P&G

brands globally, currently managing

approximately 15% of P&G websites

worldwide

Page 4: Convergent Media Group

Each new client brief provides a

new challenge and a new

opportunity for CMG to innovate

while leveraging our formidable

experience in creating Holistic

Digital solutions.

Our creative approach is the

symbiosis of innovation applied to

solid marketing pillars. CMG’s

primary goal is to support

brand/product equity by ensuring

the most memorable consumer

experience.

Creative

Solutions

Dreft.ru

Herbal Essences

Pampers Premium Care

Nokia 5700

Page 5: Convergent Media Group

Having led localization of over 600

sites and campaigns in 55 countries,

CMG’s global capabilities are

unrivalled. With over 80 projects in

simultaneous production at any given

time, we have established a highly

efficient localization management

process.

High-quality translators for all major

global languages, in-house web and

mobile programmers and experienced

project managers make it easy for our

clients to go global with their brand

messages.

Website

Globalization

CMG has succeeded in making the process of

simultaneous site and web asset localization as fast

and effortless as possible for our clients. Our unique

approach not only saves time and budget, but also

provides for significant market-specific content to be

incorporated into each localization to ensure relevancy

for local consumers.

Gillette

Adaptations

Braun

Adaptations

Page 6: Convergent Media Group

As a one-to-one consumer touch

point for companies, online and

mobile sites should aim to

stimulate return visits and build

communities. CMG’s experience

in developing long-term strategy

and ongoing activity planning

allows us to set clear goals and

lead activities to engage with TA

and ensure ongoing consumer

interest.

Digital Strategy

& Planning

Building relationships with our clients

through a deep understanding of the

brand creates effective solutions for

successful long term digital strategy

Pampers-Russia

Pedigree.ru

Page 7: Convergent Media Group

One of CMG’s core competencies is

to ensure that, once your Mobile or

Web site is launched, it will continue

to have the benefit of the latest

approaches to drive your target

audience to that site.

Using the latest in ad unit

approaches and technologies,

providing ongoing search engine

optimization (in all major markets

and languages) and running ongoing

social networking optimization and

influence agent programs can

contribute significantly maintaining

top rankings for your site.

Ads, SEO,

Social Media Optimization

While we do develop traditional ad units

and provide media planning services, SEO

and Social Networking are key to

achieving higher quality reach, frequency

and meaningful interaction with your TA

Gillette Venus School of Date

Vkontakte Application

Pampers Unicef Ambassador Mum Facebook

Application

Page 8: Convergent Media Group

There are 4.1 Billion mobile

phones in the World, 60.6% of

the World’s population uses

mobile, which makes mobile

marketing the most

personalized and immediate

communication channel. SMS,

MMS, applications, games,

Bluetooth, Infrared, Location-

based services – stand-alone or

in combination with Internet

activity creates strong vibe of

innovations and interactivity.

Mobile

Marketing

Is every one of your digital assets

integrated with Mobile?

Gillette Fusion Mobile

Application

Wella Striking Stiles Mobile

Application

Johnny Walker Bar Mobile

Game

Gillette Champions Mobile

Game

Page 9: Convergent Media Group

Digital marketing audit provides a fast

track to understand how effectively

your digital investments are

accessible and “useable” to your

audience.

CMG’s digital audit and the

subsequent consulting support

provides a clear road map for what is

needed to accelerate your digital

ROI. Independent expert view helps

build strategy, run market research,

develop briefs and set goals.

Digital technical audit can help save

budgets and win additional traffic via

regular to cross-check for corporate

accessibility policy compliance and

also the latest Search and Social

Media trends.

Digital Audit

& Consulting

Getting the best value from your digital

channels demands understanding of what

works and why.

Page 10: Convergent Media Group

Rob Anderson

CEO

[email protected]

Oxana Zykova

General Manager CMG Russia

[email protected]

Karina Melikdzhanyan

Account Director

[email protected]

+7 916 1877369

Darja Gavocanov

General Manager CMG Croatia

[email protected]

Yuri Degtyar

General Manager CMG Ukraine

[email protected]

+38 095 8700892

Contacts

CMG USA

CMG Russia

+7 (495) 797 9679 Tel.

+7 (495) 797 2010 Tel.

Myasnitskaya str., 38, bld. 1, 6th

101000 Moscow, Russian Federation

CMG Croatia

+ 385 52 500292 Tel.

+ 385 52 500292 Fax.

Labinska 2C,

52100 Pula, Croatia

CMG Ukraine

+38 095 8700892 Tel.

Yaroslavska str., 57-A office 1

Kiev, Ukraine

Russia

Ukraine

Croatia

USA

Page 11: Convergent Media Group

Thank you for your attention!

All materials are created, developed, executed by Convergent Media Group is integral property of Convergent Media Group (CMG).

All rights are reserved.

Prior permission must be secured before use of all or part of the content, contained herein.