Content  Rich Context  Rich

Adver0sing  vehicles,  such  as  TV,  newspaper,  radio,  magazine  guarantee  “exposure  (=opportunity  to  see  ”  of  brand  and  products.    Tradi0onal  medias  are  “amplifiers”  of  brand  message.      Adver0sing  prac0ce  require  “good  content”  crea0on  that  means  “impressive”.  

In  the  age  of  SoMe,  relevancy  to  consumer’s  daily  context  does  maKer.  Or  create  social  context  with  brand  context.    SoMe  is  a  “pipeline”  of  informa0on  generated  by  “users”.    Adver0sing  prac0ce  require  “good  context”  crea0on  that  0es  between  consumers    and  brand.  

(c)  Nori  Takahiro  of  SUKEDACHI  2011  

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