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Be prepared for your next client project. Properly plan your content production to ensure you stay on schedule. GatherContent is the content-first solution that helps agencies and their clients plan, organise, and collaborate on web content. http://www.gathercontent.com Use code SLIDESHARE to get 40% off of your first month.
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www.gathercontent.com
ContentProductionPlanningManifesto
Prioritise the content needed at launch, and publish more in follow-up phases
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1
I will...
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Underestimate the time it takes to produce content (it always takes longer than you expect!)
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2
I will not...
Identify key people early and assign subject experts to content ASAP
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3
I will...
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Migrate all of the current site’s content(this is the time for a Spring clean!)
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4
I will not...
Archive as much current site content as possible before we begin
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5
I will...
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Dismiss hiring professional web copywriters because of cost
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6
I will not...
Minimise review points and be clear on the exact remit of each reviewer
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7
I will...
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Start writing until I have a digital style guide
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8
I will not...
Stagger content production to reduce bottlenecks (like a factory assembly line!)
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9
I will...
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Allow reviewers to make direct edits to the content
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10
I will not...
Manage content planning and production for your client projects painlessly.
www.gathercontent.com
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GatherContent, the content-first solution that helps agencies and their clients plan, organise and collaborate on website content.
See how we can help you gather content from your clients with less effort