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www.gathercontent.com Content Production Planning Manifesto

Content Production Planning Manifesto

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Be prepared for your next client project. Properly plan your content production to ensure you stay on schedule. GatherContent is the content-first solution that helps agencies and their clients plan, organise, and collaborate on web content. http://www.gathercontent.com Use code SLIDESHARE to get 40% off of your first month.

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Page 1: Content Production Planning Manifesto

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ContentProductionPlanningManifesto

Page 2: Content Production Planning Manifesto

Prioritise the content needed at launch, and publish more in follow-up phases

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I will...

Page 3: Content Production Planning Manifesto

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Underestimate the time it takes to produce content (it always takes longer than you expect!)

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I will not...

Page 4: Content Production Planning Manifesto

Identify key people early and assign subject experts to content ASAP

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I will...

Page 5: Content Production Planning Manifesto

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Migrate all of the current site’s content(this is the time for a Spring clean!)

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I will not...

Page 6: Content Production Planning Manifesto

Archive as much current site content as possible before we begin

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I will...

Page 7: Content Production Planning Manifesto

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Dismiss hiring professional web copywriters because of cost

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I will not...

Page 8: Content Production Planning Manifesto

Minimise review points and be clear on the exact remit of each reviewer

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I will...

Page 9: Content Production Planning Manifesto

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Start writing until I have a digital style guide

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I will not...

Page 10: Content Production Planning Manifesto

Stagger content production to reduce bottlenecks (like a factory assembly line!)

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Page 11: Content Production Planning Manifesto

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Allow reviewers to make direct edits to the content

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I will not...

Page 12: Content Production Planning Manifesto

Manage content planning and production for your client projects painlessly.

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GatherContent, the content-first solution that helps agencies and their clients plan, organise and collaborate on website content.

See how we can help you gather content from your clients with less effort