You Say You Want a

Revolution!

My Story

The Facts

• Jesse Odell

• Partner, co-

founder, LaunchSquad

• Advisor, Original9

Media

husband

dad

Partner

We tell stories about change

the world companies that are

breaking rules, setting new

standards and creating new

experiences for consumers and

businesses everywhere

We LOVE our work.

Because everyday

we tell stories

about the coolest

companies in the

world.

But it ain’t

always

easy.

Great companies, not

so obvious stories

And sometimes

we get lucky…

• Two Stanford professors

• Backed by John Doerr

• Changing the world through online education

• Educating hundreds of thousands worldwide with just one course

• Launching in the midst of a tectonic shift in higher education

I really LOVE what I

do. Seriously.

I’m more excited than ever,

twelve years after starting

our company

Why?

Because we’re

bottling up our

storytelling, and

launching a new firm

• Launched in February

• Several early customers

• Led by Jeff

Davis, former Business

2.0 Senior Editor

• Focus on high quality

narrative content that

audiences LOVE

• Content

creation, promotion, str

ategy and curation.

Influencer

engagement, writer

management

4 Big Things:

1.Big Data and The Narrative

2.Quality, Quality, Quality

3.The Long View

4.The Future

Big Data & the Narrative

“By 2009, nearly all sectors in the US economy had at least an average of 200 terabytes of stored data (twice the size of US retailer Wal-Mart's data warehouse in 1999) per company with more than 1,000 employees.”

McKinsey Report: Big data: The next frontier for innovation, competition, and productivity, May. 2011

Big Data & the Narrative

Big Data & the Narrative

Data Narratives.

Quality, Quality, Quality

• Technology and consumers are driving a new era in quality:• Apparel• Designed goods• Food• Furniture• Financial services

• Consumers expect great quality, value and service. They’re growing weary of anything less than DELIGHTFUL service and quality

Quality, Quality, Quality

Our job is to create the

narrative that brings

meaning to our

increasing

pixelated, networked

world. STORY is the

thread.

Quality, Quality, Quality

• Content marketing didn’t emerge because content was invented. It emerged because distribution was invented.

• And all this distribution doesn’t equal quality. In fact, it leads to fast food content and bubbles like….

Quality, Quality, Quality

• Quality content tells a story to engage, inform, entertain and provides meaningful value.

• Quality content needs to be filtered socially: shared, pinned, followed, etc.

• More pipes and platforms doesn’t mean more engagement

• Quality content is taking new forms for new form factors, not just digital forms of static stuff

The Long View

“Over the lifetime of this clock, the United States won’t exist,” Bezos tells me. “Whole civilizations will rise and fall. New systems of government will be invented. You can’t imagine the world — no one can —that we’re trying to get this clock to pass through.”

Who Saw This One?

18 Plus MILLION UNIQUES

480,000 UNIQUES

The Long View

• 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.

• We can’t go to a movie without checking our email or Facebook

• We constantly feel behind • Great companies like

Amazon, Facebook, Google and Apple all think LONG TERM

• In content, it’s no different. Think long term engagement and don’t get distracted!

The Future

• New media forms we can’t describe today. Like any revolution, industrial or otherwise, the form factors are taking shape

• Visual storytelling (Pinterest) and new types of video where viewers will are participants and choose their own adventures

• Content marketing isn’t search engine marketing or social marketing. It is an entirely new arena and YOU are leading it! We are inventing PR or Advertising and it’s going to take awhile.

The Main Thing:

Build a Narrative,

Focus on Quality

and Be Bullish!

Thank you!