Embed Size (px)
DESCRIPTION
http://www.nationalpositions.com | National Positions provides both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) services to achieve top ranking on the web; they offer guaranteed (see company website) search engine optimization results.
Citation preview
How to Use Content Marketing to Transform Your SEO
Tiffany SandsCreative Media Manager
Adam de JongMarketing Manager
AgendaContent in 2013 and BeyondYour Content Goals for SEOThe Marketing OpportunityGuide to Content MarketingAction PlanQ & A
Content in 2013 and BeyondSEO has changed foreverTo generate top rankings and drive traffic for clients, you must generate great contentContent needs to be seen as a link and traffic acquisition strategy!
Your Content Goals for SEO
Authority
Backlinks
RankingsTraffic
Conversions
The Marketing OpportunityQuality backlinks and organic promotion = top Google rankings that lastMakes you bulletproof to the next Google algorithm update!Customers see you as the Industry Leader
Guide to Content Marketing
Content StrategiesPosition yourself as the expert Embrace your nicheCreate a value exchange
Website ContentThe most important content you haveContent themes around a bunch of topics (keywords)Optimize existing contentFresh, unique content built regularly
BloggingBlogging is absolutely crucial to your SEO!Blog at least twice/weekAn extension of your content themesBacklink to internal/product pagesIncorporate images and videosPromote on social media
Press Release
Guest Blogging
Guest Blogging
InfographicsGPS tracking devicesCustom Infographic campaign:
“Why Teens Suck at Driving”30+ quality backlinks including PR 7, PR 6 and P6 5 sites Posted on National Geographic!
Infographics
Month 1Research/
Plan/Design
Month 2Creation &
Implementation
Month 2Outreach,
Promotion & Reporting
Squidoo
InfoBarrel
Posterous
Pitch Engine
Blog Commenting
Video Submission
Dominates for “Truck Bed Covers”
• 99,504 Video Views• 18,746 site visits• 314% increase in traffic
Social Media Marketing
Created awareness amongst thousands of travel critics and travel agentsOver 1000 new visits per monthNew Sales
Provide Value Exchange
Looking AheadNew ways to build authority and backlinks Keep generating offsite content in a variety of ways and on a variety of top ranking websites
BlogsVideosWebinarsPhoto galleriesPresentationsAudioSocial media bookmarking
Conclusion
Your Action PlanGet a Free Content Marketing Audit!
Identify the holes in your content strategyWhere can you build authority?Where can you generate backlinks?How can you build your brand?
Contact your Account Manager today!http://www.nationalpositions.com
Q & A
