Content and marketing workshops

Integration.

Content Foundations

Warren Knight, CEO,

Leverage influencers.

Content Foundations

Warren Knight, CEO,

Be reactive.

Content Foundations

Warren Knight, CEO,

Customer is king.

Content Foundations

Warren Knight, CEO,

Be holistic.

Content Foundations

Warren Knight, CEO,

Integration.

Leverage influencers.

Be reactive.

Customer is king.

Be holistic.

Content Foundations

Warren Knight, CEO,

Inbound marketing hub

James Carson, Founder,

Four stages of content strategy

1. User journey

2. Idea

3. Formats

4. Platforms

James Carson, Founder,

The Content Marketing Matrix

Sam Pattinson, Director,

Don’t rely on Google, build an audience!

Vertical market leaders

Kevin Gibbons, MD,

The Marketing AcademyInspire

Why Marketing and Marketeers Matter

Andy Duncan (CEO of Camelot, President of The Advertising Association)Rory Sutherland (Executive Creative Director OgilvyOne, Vice-Chairman Ogilvy &

Mather)Katie Vanneck-Smith (CMO of News UK)Mike Hughes (Director General of ISBA)

Sarah Speake (Director of Commercial Marketing & Research of ITV)Russ Lidstone (CEO of Havas Worldwide London)

Phil Rumbol (Founder of 101 London)Richard Robinson (Managing Partner of Oystercatchers)

Jorge Postigo (Associate Principal of McKinsey)Gary Stewart (Director of Wayra UK)

Sherilyn Shackell (Founder of The Marketing Academy)Helen Tupper (Head of Insight at Virgin & Founder of AmazingIf)

Carrie Osman (CEO & Founder of Cruxy&Co)

Creativity vs. effectiveness.

Andy Duncan (CEO of Camelot,

President of Advertising Association

Take Risks! Be bold, brave and play to win.

The lottery has over 100 good causes funded per post code

They need to do a better job of telling their purpose story

Andy Duncan (CEO of Camelot,

President of Advertising Association

Nature has a huge marketing

budget

Rory Sutherland, Creative Director

Costly signaling theory

FINANCE VS. MARKETING

Rory Sutherland, Creative Director,

Costly signaling theory

FINANCE VS. MARKETING

Rory Sutherland, Creative Director,

Getting Marketing Represented on the board

.0038%

Katie Vanneck-Smith (CMO of News UK)Mike Hughes (Director General of ISBA)Russ Lidstone (CEO of Havas Worldwide London)Richard Robinson (Managing Partner of Oystercatchers)Zaid Al Quassab (CMO House Trip)

Getting Marketing Represented on the board

14%

Getting Marketing Represented on the board

80% vs. 90%

Key takeouts

There are no happy endings in history, only crisis points that pass

Isaac Asimov

Leadership insights

Not giving someone feedback is selfish, because it means they

cannot learn

Jorge Postigo, Associate Principal

QUESTIONS?