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http://sparringmind.com - Psychology & content marketing. A quick SlideShare presentation on the benefits of content marketing on SlideShare (and a brief overview of how to do it).
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CONTENT MARKETING
ON SLIDE SHARE
www.sparringmind.com
www.sparringmind.com© Sparring Mind
OVERVIEW
What is SlideShare?
Who is SlideShare’s audience?
Why does it work?
How to create beautiful presentations.Getting more exposure for your slides.
www.sparringmind.com© Sparring Mind
WHAT IS SLIDESHARE?
“SlideShare is certainlybecoming the ‘quiet giant’ of content marketing.
— SlideShare
Infographic
• SlideShare is the ‘YouTube for PowerPoint presentations’.
• It allows you to upload any collection of slides (PowerPoint or otherwise) and share them on the web.
• These slides can be viewed on SlideShare or embedded on other sites.
www.sparringmind.com© Sparring Mind
SLIDESHARE’S AUDIENCE As you can see,
SlideShare’s audience is primarily business people.
→ It is a very targeted & typically affluent aduience of small biz owners.
→ SlideShare users are in a wide variety of businesses & respond well to content marketing.
www.sparringmind.com© Sparring Mind
WHY DOES IT WORK?
The visual element of presentations is a creative touch that works for any website.
Already written content can be re-purposed to create a quick slide & create more traffic.
The traffic generated from SlideShare can be significant, and the audience is targeted.
Content marketing is about ‘being everywhere’ that your audience is.
www.sparringmind.com© Sparring Mind
MAKING BEAUTIFUL SLIDES Head on over to graphic
sites like GraphicRiver.net & Creattica for slide templates.
→ You can find beautiful presentations for around $12.
→ Having a unique and professional template will make people more interested in your slides
www.sparringmind.com© Sparring Mind
• Getting more exposure for your slides involves a bit of creativity & leverage.
• Embedding your slides into ‘guest posts’ (on other sites) is a great way to get some views for your slides and give them more visilbility on SlideShare itself.
• Adding slides to your own blog posts is the most obvious way to get more views for your slides. It’s important to do this because the more views a presentation has, the better visibility it will get on SlideShare.
MORE EXPOSURE
www.sparringmind.com© Sparring Mind
• The most effective presentations are going to get right to the point, just like a ‘real life’ presentation.
• You already know that web users prefer quick, info-packed sentences, and the more often you can use images and graphics, the better.
• Length of the presentation matters in order to gain and keep people’s attention. Try not to go over 10-20 slides and keep things fast paced and interesting (1 minute reads per slide, maximum)
THINGS TO CONSIDER
www.sparringmind.com© Sparring Mind
A SIMPLE STRATEGY
UPLOAD TO SLIDESHARE
EMBED ON YOUR BLOG
TRAFFIC GENERATION FROM GUEST POSTS
- Using SlideShare presentations on your own blog is not only interesting, it gets more views for your slides.
- Using SlideShare on guest posts is unique, entertaining, and exposes your slides to a new audience.
www.sparringmind.com© Sparring Mind
VERY LITTLE RISK
“What do you have to lose in content marketing on SlideShare?
The time to act is now.
• Content marketing on SlideShare is easy: it only takes a few PowerPoint slides.
• Marketing on SlideShare is cheap: $12 design (or a free design) & you are good to go.
• Reward/cost is really in your favor, not many marketers are utilizing it.
SPARRINGMIND .COM
©Sparring Mind
www.sparringmind.com
