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Link building has for a while been about authority building more than the actual links. With social signals, we are seeing as shift in where authority is going to come from, but links are still valuable today. This presentations speaks to that shift and offers some suggestions to get more links out of your content marketing efforts.
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We Want Authority!
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Link Building is bad Mmkay!
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So Many Options
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• Comments• Forums• Directories• Article Sites• Organizational Sites (.gov, .edu)• Buying Links• Partnerships• Link Networks• Blogger Outreach • Linkbait (Viral Marketing)• Content Marketing
So Many Options
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• Comments• Forums• Directories• Article Sites• Organizational Sites (.gov, .edu)• Buying Links• Partnerships• Link Networks• Blogger Outreach • Linkbait (Viral Marketing)• Content Marketing
Is That a Bad Thing?
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Social Signals Are Better!
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Social Signals Are The Future• Matt Cutts (Google) : “Over time, Google will care more about identity
and social reputation.”
• Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social gives you insight into the psychology of individuals and groups. There are a lot of people working to figure out social signals at Bing. Social reveals intent, we’ll see how it influences search.”
• Maile Ohye (Google): “To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares…”
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Yeah Yeah. Give Me Links
Quality Social = Quality Natural Links!
The objective is not to “make your links appear natural”, the objective is that your links are natural ~ Matt Cutts
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Why Content Marketing Works
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Improving Your Chances
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• Social Aggregation Sites• Infographics • Become a Resource• Social Outreach • Research• Monitor for Natural Success
Social Aggregate Sites
RedditInboundPinterestLinkedIn Today
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Imgur Gets Gangster
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Imgur Gets Gangster
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15,000,000 to 20,000,000 Views
Links From:
Infographics• Harder to Snag• Too Big for Social• Consider Partnerships
- 196 links- Jeffbullas.com- Mediabistro.com- HuffingtonPost- Sitepronews
- Ranks well
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Be a Resource• Influencers Love Resources• Support Forums • Gaps in the Market• Vanity!• Trending
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Social Outreach• Reach out to Facebook Pages• Work to become a Reddit Moderator
– Identify or participate in upcoming SubReddits
• Participate in Twitter Chats• Google+ Communities
– https://plus.google.com/communities/111129321876252584400– 23,000+ members
• LinkedIn Today Influencer
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Monitor for Natural Success• Reddit .rss • Analytics Alerts• Social Mention Monitoring
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Connect With Me…
Facebook.com/kairaymediaFacebook.com/brentcsutoras
+kairaymedia+brentcsutoras
@kairaymedia@brentcsutoras
www.kairaymedia.com
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