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Just like we recently updated our Digital Marketing Strategy Guide for 2014, we have also done the same to our Content Marketing Strategy Guide. This time we have slimmed it down to a much more manageable and bite-size document of just 11 slides. We hope you find it as useful as the last content marketing guide we produced over a year ago but do let us know if you have any feedback.
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CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE CONTENT MARKETING STRATEGY GUIDE
Situation Analysis
Objectives
Strategy
Tactics
Actions
Control
Take a look at our Digital
Marketing Strategy Guide to find
out more about the S.O.S.T.A.C
planning system and how it can
help you develop your online and
content marketing.
Content marketing is the
technique of creating
communicative information that is
valuable and relevant to a
specified target audience, with the
purpose of engaging them and
driving them towards and action
which is profitable to the company.
Content Marketing Institute
Video
Website TV Ad Business
Card
White
Paper
Statuses
Tweets Blog Posts
Meaningful content is important because we live in an information overloaded world.
Great content can instantly make you stand out in the crowd and offer useful and
valuable material to your users meaning they put their trust in your brand.
Quality content will effortlessly attract more natural and highly valuable links to your
website, ultimately helping to increase your position on search engine results pages.
High quality and useful content will attract repeat visitors to your site. This helps build
trust over time and improve brand recognition. This leads to increase business from
customers.
Content marketing is important for getting ahead of your competitors, by being pro-active
you can take the lead in your market with your own, branded content.
Good content builds customer loyalty and this has a measurable effect ton the behaviour
of your customers.
Alerts
Bookmarks
Comments
Downloads
Email subscriptions
Fans
Favourites
Feedback
Followers
Forward to a friend
Groups
Install widget
https://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement#i.x3qpbn11pyfl5x
The sweet spot for content is the overlap between your company expertise and customer pain
points
Settings
Invite / Refer
Key page activity
Love / Like this
Messaging
Personalisation
Posts
Profile Print page
Ratings
Registered users
Report spam / abuse
Reviews
Social media sharing /
participation
Tagging
Testimonials
Time spent on key pages
Time spent on site
Total contributors
Uploads
Views
Widgets
Wishlists
Your ‘brand’ is the promise and expectations that reside in a customer’s mind, which are recognized
and connected with every time they come into contact with one of your services or products.
Your brand is not something that is solely yours, and nor can you entirely control it. Instead, your brand is
the mutually created essence of your company, built by yourselves and your audience largely through the
sharing of content.
This means each time a customer interacts with your company; there is the potential for your brand to either
be strengthened or weakened depending on that interaction. That interaction with your brand could be
through advertising, your website or even a phone conversation.
This means you need effective brand management and sufficient brand awareness at every outlet your
company has because: your brand affects all of your content.
A good brand: builds companies, develops a strong sense of identity and allows trusted relationships to
build between businesses and their clients, and a good brand ensures you stand out in today’s increasingly
saturated marketplace.
93% of B2B Marketers use content marketing. CMI / MarketingProfs
B2B Marketers spend 30% of the marketing budget on content
marketing. CMI / MarketingProfs
Content marketing costs 62% less than traditional marketing and generates
about 3 times as many leads. Demand Metric
Only 44% of B2B Marketers have a documented content strategy. CMI
/ MarketingProfs
http://www.b2bmarketinginsider.com/content-marketing/33-stats-future-content-marketing
80% of business decision-makers prefer to get company information in a
series of articles versus an advertisement. CMI
72% of B2C marketers said they are producing more content now than
they did a year ago. CMI
According to 37% of marketing managers, the most important
channel for engaging customers is content-led websites. The CMA
90% of consumers find custom content useful, and 78% believe that
organizations providing custom content are interested in building good
relationships with them. TMG Custom Media
Think beyond your keywords to create something new and exciting
If you have created a piece of content in one medium, for example a video, see if you can take it further,
turn it into a blog post, info graphic or image.
Another way to come up with original content is to talk to your own team or better still your
own clients.
Find out what pieces of your content were successful and why, this is the plan, test, review formula.
Generate content based on audience feedback such as comments and especially questions
To find original content, look for inspiration that’s the opposite, keep an eye out for the gaps in the search
results that do appear.
