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It's all well and good "doing" content marketing. But are you getting the biggest bang for your buck? First Base share their top tips for making an impact with your content marketing.
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Copyright First Base Communications Limited | Centric House, 390 Strand, London, WC2R 0TL | [email protected] | +44 203 542 6644
DRAFT 1July 2013Prepared by First Base Communications
Content Marketing8 Best Practice Tips
Content marketing has the ability to drive lead generation and sales
If done correctly it should offer your audience value, and entice them further down the sales funnel.
Follow these 8 simple steps and start creating content that really works…
Know your audience
Know their needs and how they want to consume content
1.
2.Make it relevant
To the audience and their stage in the
buying journey
WHAT IS IT?3.Understand the
importance of tone and format
Good content involves more than just the message
4.Be consistent
Don’t send mixed messages.
Do use content to enhance brand values.
WHAT IS IT?5.Make it interactive
Allowing the audience to respond to content drives
deeper engagement
6.Accessibility
Ensure your content can be found easily, if online,
make it prominent on your website, engage SEO
techniques, and extend reach using social media
WHAT IS IT?7.Give evidence
Don’t just provide broad sweeping statements,
give the audience tangible examples to prove your message and
bring it to life
8.Easily sharable
Ideally, content should be so engaging that people
want to share it with others.
Make it easy to do so
Secure Data
Copyright First Base Communications Limited | Centric House, 390 Strand, London, WC2R 0TL | [email protected] | +44 203 542 6644
DRAFT 1July 2013Prepared by First Base Communications
Thank you
Need help improving your content? Drop us a lineFaye Hawkins
[email protected] 3542 6644 / 07789 385286
