Content Marketing &

BaCon See what

theyhave in

common!

Don’t Let either Cook too Long.

No one likes burnt bacon.Don’t overthink your content!

(but make sure you strive for usefulness, not quantity.)

they Both Benefit From Creativity.

Bacon ice cream,bacon doughnuts,

bacon mints . . .should we continue?

There is never just one way tocreate or produce your content.

Commit to experimentation.

they Can Be Consumed anytime, anywhere.

Content marketers need to think about when and howpeople are consuming theircontent. Speaking of, how’s

your mobile strategy?

Bacon can be enjoyed during any meal of the day, even

snacks and desserts.

Both Have Been around Longer than You think.

The first usage of bacondates back to the 1600s!

John Deere’s magazine,

The Furrow, John Deere’s magazine for farmers, dates back to 1895.

2013 Was a Spotlight Year For Both.

Last year was the year of the bacon meme.Google Trends shows the term “content marketing”

was at its highest search volume to date.

You Can repurpose Both.

Leftover bacon (is this a thing?)can be made into bacon bits

for salad, for example.You can, and should, repurpose

your content for various channels,audiences, and stages in the buying cycle.

they’re Both Part of Something Bigger.

There is more to a pig then just bacon, though many may argue it is the best part!

The best content is part of anorganization’s larger overall mission.

Both are Used all over the World.

Bacon has an international appeal!Some of the best content marketing we have seen has come

from international brands and agencies.

their appeal Crosses geographies, But Variations exist.

Different countries use different cuts of pork that constitute as bacon in their culture. (Did you know

Japan primarily sells precooked bacon?)Many countries use content marketing channels verydifferently, with varying successes, evidenced by our

2014 Content Marketing: Budgets, Benchmarks and Trends.

Both Can Be addictive

Did you know there are quizzes you can taketo see if you are addicted to bacon?

Good content marketing should leave your customers wanting more. How are you nurturing those relationships?

Both Make everything Better.

Who can eat a baked potatowithout bacon? A spinach salad?

Great content marketing makes yourSEO better, your channel plan better,

and your customers happier.

You Can Wrap it around things.

Water chestnuts, scallops, dates and asparagus all are delicious

wrapped in bacon!You can wrap great content around your event

marketing and other programs to make them align.

Have More to add?Be part of our Content Marketing Institute LinkedIn group!

Join the conversation as our community works to fuel each others’ content marketing efforts.