Upload
orbit-media-studios-inc
View
411
Download
2
Tags:
Embed Size (px)
Citation preview
Jodi Navta, VP Marketing and Communicationswww.coyote.com
Content Jam10/17/2013
$0-$1 billion in 7 years0-1300 employees in 7 years
Day 1
5 Steps to Building Big and Scaling Fast through
Content Marketing
92% of buyers trust word of mouth70% trust user generated reviews58% trust news articles
But even with all this, they will still research you behind your back!
This means that your story has to stand out and most importantly match any WOM stories out there
Consistency is keyAuthenticity is keyBe real
No Control: GoogleGlassdoorAngie’s listAmazon
Control: Your websiteYour social sitesYour sales teamMedia
Step 1:Look around you.
Get to know your organization. Get to know your employees.Who are the superstars? What motivates them?
Then you can tell their stories!
Understand Your AudienceWhat are you trying to tell them?Why should they care?
What do you want them to do with the information you are giving them?
Step 2:Get the facts.
Hire a journalist.
Then hire another one.
Step 3:Start story telling.
Choose your medium(s):
Build stories into collateralStart a campfireSales enablement
It doesn’t have to be all about you!
Do more than sell your products and services.
Remember: social media helps people relate to what we do and who we are, not what we sell.
What is social media?
Step 4:Leverage internal for external.
Step 5:Hold yourself accountable.
Step 1:Look around you.Step 2:Get the facts. Step 3:Start storytelling. Step 4:Leverage internal for external. Step 5:Hold yourself accountable.