Breaking Down Content Curation fromPopularMechanics

Today we highlight how PopularMechanics curates content. We’ll also share

some insight and example links so you can check it out yourself.

You can also check out the posts here: Popular Mechanics Content Curation.

One of the biggest eye opening insights anyone has about content curation is just

about every site out there does it. They just don’t call it curation. Most call it

publishing.

You’ll notice this right away with how PopularMechanics does their curations. So

lets’ get started here’s the first example of a typical post curation PM publishes:

This Brilliantly Weird Design Is the First New Rotary Transmission Since the

1960s – You’ll notice at the bottom they cite the source. Also pay attention how

PM creates their own headline. The headline for the story they cite is: SRI

Demonstrates Abacus, the First New Rotary Transmission Design in 50 Years”.

While you might say their headline is a little bit more ClickBaity it does a better

job of what a headline should do… create a little suspense.

Breaking Down Content Curation from PopularMechanics

Breaking Down Content Curation fromPopularMechanics

Here’s How You Can Restore An Old Hot Wheels Car to Its Former Glory – This

curation is primarily a video curation overview that also points to one of their

other web properties. Notice the genesis of this curation comes from a 7:08

tutorial video from YouTube on how to restore a Hot Wheel Car. Notice once

again that the title for the video is: “Hot Wheels Redline Restoration and

Custom”.

I can’t stress this enough. They took what is a pretty dry video (unless your deep

into that type of stuff) and did a quick summary and created a much better

headline.

New Theory May Explain The Deadly Bermuda Triangle – Here’s a curation

where they cite an article from BigThink and also found a video from the Science

Channel. As you go about curating you’ll also nd opportunities to make

connections like this.

Airbus Announces Plan for a Vertical Takeoff Plane by 2020 – This curation is

right within their wheel house of content. Another good example of spot on

curation.

Most Popular CurationsScientists Accidentally Discover Ef cient Process to Turn CO2 Into Ethanol –

Shares (Facebook 208K, Twitter, 5.1K, LinkedIn 1.1K) – This is a longer form

curation that includes a few sources and a video that dives into the the original

story into quite a bit of detail. When looking at this primarily curated piece of

content notice the length of the story– it has a heft to it and really does back up

there is something of value to read.

Breaking Down Content Curation from PopularMechanics

Breaking Down Content Curation fromPopularMechanics

The 6-Wheeled Monster Convertible From “The League of Extraordinary

Gentlemen” Is on eBay – Shares (Facebook 56K, Twitter 1.5K, LinkedIn 659). It’s

surprising that this curation about a eBay listing is one of their most popular

posts this year. It just goes to show with publishing and curating it wins to mix it

up.

Off Topic CurationsDon’t Drive Your Car Off A Truck, Idiots – Now I would put this curation in the

complete “trying to get traf c” bucket. But why not. This is a video curation of

someone driving a car off a at bed tow truck. That’s it. The important point to

make here is not every curation you do has to be an indepth summary.

Sometimes just make a pithy point and share the main event.

Watching This Old Pentax Camera Restoration Is Pure Gadget Zen – Another

slighltly off topic curation of a video. This is a short well shot video with a small

amount of commentary. Notice in this curation PM doesn’t really describe the

video they provide a little information on the Pentax to give the video some

context.

This Mind-Bending Wheelchair Goes Forward While Its Wheels Spin Backwards

– Another off topic curation of a video that highlights an interesting wheelchair.

Notice the both of the citations at the bottom. This is a video curation as well.

In Closing…You’ll notice PropularMechanics uses a strong curation strategy. Much of what

they publish is on topic and right in line with the type of content they create. But

they also curate content that is trending or in a close relationship to their content.

This is a highly effective all around strategy and from the examples above you can

see that publishing this way can be quick and simple.

Breaking Down Content Curation from PopularMechanics

Breaking Down Content Curation fromPopularMechanics

You can also publish and curate content in the same way using the .Listening

Engine

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Breaking Down Content Curation from PopularMechanics