Content Creation

The

Infographic

Way

“The public’s collapsing attention span has given rise to a

relatively new content format: the infographic. 

Infographics – a visual representation of complex data – have emerged as one of the most popular and shareable forms of social content.”

Robin Richards, Information Design Director at the creative

firm JESS3

a staggering statistic

‘the growth of infographics on the Web’

Why Create INFOGRAPHICS?

• Easily understood

• Easily sharable

• Cater to a learning style

Takes fraction of the time to read, absorb and understand the information

 65% of people are visual learners

the human brain processes visual information about 60,000 times faster than text.

A Strategic APPROACH TO INFOGRAPHICS

Static dynamic interactive

INFOGRAPHIC Formats

static INFOGRAPHIC

and versatile format

For utilizing

Information design

Most Prevalent

static INFOGRAPHIC

Editorial

Brand centric

2 primary b2b marketing applications

Editorial content - objectives

• Editorial

• virality

Content to establish the brand as a thought leader and an expert in the

industry

Creating viral impact, providing brand exposure and generating high volume

traffic

Brand centric content - objectives

The viewer is provided with

an explanation of the

business/campaign and/or

the communication of its

values

dynamic INFOGRAPHIC

Adding sound and movement

Brings the

Infographic to life

interactive INFOGRAPHIC

A customized exploration for the viewer

Allows for visualization

Of multiple layers of data

So, what makes a killer INFOGRAPHIC?

Sensible info+graphics that leave the

user informed and delighted

utility

attractivenesscredibility

Hang on …there are just a few things to remember

Keep It Simple

Ideas rule

Break up complex ideas, concepts or

processes

Its not just about skill or art. Conveying information effectively is the key

Also …

Tell A story

Make sharing

easy

What is the objective? Bring it out through a story

Use a Creative Commons license to make it easy for people to share infographics on their blogs and websites.

Return On Infographics (r.o.i)Adding Value to

business

Brand visibility

indicators

conversation

Business opportunity

What are your thoughts about the use of infographics for business?

Have you used infographics to share information or knowledge?

How did you measure the results?

- Pariket Doshi