Content creation, reuse, and publishing to everyone on every device

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Bernard Aschwanden

www.publ ishingsmarter.combernard@publ ishingsmarter.com

http:/ /www.sl ideshare.net/Publ ishingSmarter/content-creat ion-reuse-and-publ ishing-to -everyone-

on-every-device

Content Creation, Reuse, and Publishing to Everyone on Every

Device!1

@aschwanden4stc

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View the slide deck (type all hyphens)

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http://www.slideshare.net/PublishingSmarter/content-creation-reuse-and-publishing-to-everyone-on-every-device

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About this session

Timing is everything.It's crucial to quickly create content for multiple

audiences, manage reuse effectively, and publish to an audience that needs: the right information at the right time in the right format

This hands-on session has you: create content for multiple audiences in seconds generate dynamic HTML5 content do so at the click of a button


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About your speaker

Publishing Smarter: President

Content strategist, author, publishing technologies expert, and geek-enough

Certified Technical Trainer DITA Content management Topic-based writing

STC President (www.stc.org)

http://www.stc.org/

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And thank you to many…

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www.adobe.comsummit.stc.org

You for attending

http://www.adobe.com/

http://summit.stc.org/


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Standard disclaimer

In the interest of brevity I will make some blanket statements to keep it simple

It’s not all 100% “the truth”, but I’ll stay close

Purists may complain And they are wrong! (except when they are

right)

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Where we are going

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Overall goal

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We are going to create

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Content for 2 products (Word, FrameMaker) Allow users to self-select content for either product

(you can expand the idea to audiences, platforms, or whatever mix you need).

Make it easy for authors to create, edit, publishCreate custom PDF outputCreate “beyond custom” HTML5 output

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When we are done

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You will have one “source” file with your content

You will have conditionalized for the productYou will have the ability to publish to HTML5

Let the audience choose their content, at a click/tap of the screen

Apply the same ideas to tables, images, etc

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Aesop’s Fables

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To set the mood

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Custom content for the audience type


Some people need to be guided and asked questions

Others need to have the lesson taught “right now”

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The audience may have preferences


Not everyone likes ants and grasshoppers

Of course, bunnies and eagles aren’t the only option either

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Custom content for the audience


In all cases, make it easyGive them what they really wantWin them over

Let’s explore a basic example

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Open a doc with conditional content

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Select File > Publish

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Open a Settings file (if required)

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Double click Responsive HTML5

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Play with the output

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Explore the combinationsSee only the “cutesy wootsey animal” versionOr only the “itsy bitsy insects” version

Or whatever combination you want/need


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And then, we go hands-on for those with Adobe FrameMaker

2015

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Super quick demo

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With as l i tt le effort as possible

Create initial content

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CREATE 1. File > New > Document 2. Portrait

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1. Set Author workspace (2. Reset if needed)

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Type some text

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Working with Microsoft Word¶Content is created in documents. Anything you create can be formatted. Once content is created it can be edited, saved, printed, closed, and re-opened.¶As part of the Microsoft Office set of tools Word enhances your productivity when it comes to creating content that delivers a powerful message.¶

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Something similar to this…

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1. Click in title 2. Apply Title (may need to scroll)

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Title reformats (bold/center/space)

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1. File > Save As 2. Select a location

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1. Name the file OfficeNotes.fm 2. Click Save

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If you were to publish now

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The content could be used to create PDF or HTML5

However, it’s all the same content every timeYour audience always sees/reads the same

thing


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Setting up text that needs to be audience specific

Updating the content

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Edit content

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Edit by adding the following text to include FrameMaker related content (format only to show “new” content)Working with Microsoft WordAdobe FrameMaker¶Content is created in documents. Anything you create can be formatted. Once content is created it can be edited, saved, printed, closed, and re-opened.¶As part of the Microsoft Office set of toolsAdobe Technical Communication Suite WordFrameMaker enhances your productivity when it comes to creating content that delivers a powerful message.¶With FrameMaker you can create audience specific info!¶

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Updated content with mixed products

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Working with Microsoft WordAdobe FrameMaker¶

Content is created in documents. Anything you create can be formatted. Once content is created it can be edited, saved, printed, closed, and re-opened.¶As part of the Microsoft Office set of toolsAdobe Technical Communication Suite WordFrameMaker enhances your productivity when it comes to creating content that delivers a powerful message.¶With FrameMaker you can create audience specific info! ¶


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We have “out-of-the-box” content in a default template, so let’s

build some basic conditions (MS and Adobe)

Create conditions

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1. Select Special > Conditional Text > Conditional Tags

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Result: This tab opens.

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1. Click Create New Tag

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1. Name it Adobe 2. Color is Red 3. Create

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1. Name it Microsoft 2. Blue 3. Create

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Two new conditions (+ default Comment)

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I f our templates have conditions, as authors we just apply them

Apply conditions

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1. In the title, select Microsoft Word

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1. Select Microsoft in state 2. Click Apply

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Select Adobe FrameMaker and set state

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Condition should appear as seen here

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Working within FrameMakerto create PDF

Show and hide conditions

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1. File > Save As PDF 2. Name the file 3. Save

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If required, set Standard as your format

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Resulting PDF has all content

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Back in FrameMaker… Click Show/Hide

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1This tab opens.

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1. Show as Condition 2. Double click Adobe

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1. Click Apply 2. Review content

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Net result

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Adobe content in the title is hidden and a marker inserted

You could now File > Save As PDF and share a copy

HOWEVER, this means manual work to create and share TWO versions of a PDF document. That’s the nature of a static document…

You would also need to always toggle to the correct text

So let’s talk reset and talk about Dynamic HTML5

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1. Show All content 2. Apply

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1. Save the content 2. File > Publish

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This tab opens.


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Let the audience pick

Publish dynamic content

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What default Responsive HTML5 looks like

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It’s responsive. Recognizes devices.

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Let’s build some impressive output

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1. Type Software in Title 2. Click New Group

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1. Type Vendor 2. Click Add Criteria

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1. Select Adobe 2. Click OK

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1. Review 2. Click Add Criteria

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1. Select Microsoft 2. Click OK

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1. Deselect Allow Multiple 2. Click Save

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1. Completed setup 2. Click Save and Close

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1. Name this ConditionalContent 2. Click Save

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The init ial setup has been completed, now we can work l ike

authors

Template work is done, publish

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1. Double click Responsive HTML5. That’s it.

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Wait for the conversion

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1. Click View Output

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1. Click Filter 2. Review title

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Toggle Adobe/Microsoft

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Continue to apply conditions and publish, testing the output

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Next steps

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Update source content (apply conditions)

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Save and republish

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Initial HTML with all content

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Show just Microsoft

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Possibilities via Adobe FrameMaker

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Audience driven, device aware, HTML5!

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Summing up the discussion,and options to continue it.

Conclusion and contact

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What we have done

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Content for a mix of productsDeliver with (or without) comments to

reviewersDevelop for multiple products (Word,

FrameMaker) Allow users to view content for multiple products,

audiences, platforms, and do it in one source through self-selection

Make it easy to create, edit, review, publishCreate custom PDF outputCreate “beyond custom” HTML5 output


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What Publishing Smarter helps you do

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View the slide deck (type all hyphens)

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http://www.slideshare.net/PublishingSmarter/content-creation-reuse-and-publishing-to-everyone-on-every-device


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Follow up contact information

905 833 8448 (Eastern Time)

[email protected]

www.linkedin.com/in/bernardaschwanden

@aschwanden4stc

www.publishingsmarter.com

Business

Content creation, reuse, and publishing to everyone on every device