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in crime
Consumers: your PARTNERS
How Consumer Collaboration
Leads to Business Growth
Thomas Troch
3 types of strategic focus (Tracey & Wiersema)
Operational Excellence
Customer Intimacy
Product Leadership
Provide customers with good, standard products
at low cost
Provide customers with high quality innovative
products
Provide customers with personalized products
that exceed expectations
3 types of strategic focus (Tracey & Wiersema)
Operational Excellence
Customer Intimacy
Product Leadership
Provide customers with good, standard products
at low cost
Provide customers with high quality innovative
products
Provide customers with personalized products
that exceed expectations
Consumers are at the heart of our organisations
Customers…
Who are they?
?
?
?
? 4 things to remember about the new customer
57% A person from your contact
list
14% A company
... or damage your brand
?
?
?
empowered
Cultures were never so close
Stimulation junkies. On the go, but 100% connected.
cosmopolitan empowered
? ?
83%
smart co-creator
cosmopolitan empowered
?
The paradox of choice
90-99% of behaviour is emotional. And they like to share it!
smart co-creator
cosmopolitan empowered
emotional
It’s the media, stupid!
What’s the impact
on companies?
We need to make consumers an
integral part of everything we do.
Mariken Kimmels / H.J. Heinz
It is so frustrating not to be
noticed by the bartender! I’m
clearly trying to get his attention,
however others are being served
before me.
Leveraging your results
… to the max!
Higher purchase intention for products co-created by peers (van Dijk, 2012)
Thomas Troch
be.linkedin.com/in/thomastroch [email protected] @thomastroch
www.directionfirst.com
Ready for a bright future?
Research Innovation Manager
www.insites-consulting.com
