ConsumerBell Pitchdeck (Feb. 2011)

We Make Safety Easier

Problem

•  Recalls are common •  Class Ac9on lawsuits expensive •  Consumer Informa9on hard to find

ConsumerBell Confiden9al

Market

•  On avg 30,000 toys are recalled each week •  30MM car seats have been recalled since 1991

•  80% of recalled goods are consumed or on the road


Why?

•  Consumers hard to no9fy •  Recall processes are complicated •  Recalls take too long to ini9ate


Solu9on

•  Make it easy to no9fy consumers •  Simplify recall process •  Recall 9ps will be reported online in Mar 2010


Recalls Online

Create Offers

Who Are We? Ellie Cache*e, CEO


Stephanie Haller, CMO

XXXXXX, Tech

Technical project manager, consumer web writer for SocialTimes, Over $1MM in billed

project work

Experience in PR, content and web design. Original team member and blogger

CEO XXX experienced programmer and technical engineering manager

Our Guidance Advisors •  Brandon Blevans, experienced aVorney with Class Ac9ons and pro corporate law

•  Jody Sherman, CEO of Ecomon. Experience with kids products online and parent networks

Mentors Duke Chung, Parature, experience working with Forbes 1000 corpora9ons and customer support Arte MerriV, formerly with Motally, experience with mobile analy9cs and early stage start-‐up growth Jesse Engle, CoTweet, experience building online social media tools for corpora9ons


Recent Trac9on

•  Made Finalists (15) for TheFunded’s Founders Showcase (Jan. 11)

•  Featured on NBC for discovery work (Jan.11) •  Presented at SFNewTech (Jan.11)

Success Stories

•  Logos of our companies with good stuff or maybe a quote


Go To Market

•  Launch Consumer Facing Marketplace 2/15 •  Launch Corporate features 03/05 •  Ac9vate Online Redemp9on Op9ons 03/15


Business Model

•  Per transac9on fee •  Corporate upgrades (Premium features) •  Marke9ng messaging

0 10 20 30 40 50 60 70 80 90

100

Q2 2011 Q3 2011 Q4 2011 Q1 2012

Marke9ng

Upgrades

Per Trxn

More Info?

@consumerbell

Ellie @ consumerbell.com