400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 info@BIGinsight.com

PAM G O O D F E L L O W C O N S U M E R I N S I G H T S D I R E C T O R , B I G I N S I G H T ™

Consumer Snapshot January 2013

© 2013, Prosper®

January 2013 Snapshot

Disclaimer: BIGinsight™ is a trademark of Prosper Business Development. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

This report is derived from the following studies:

• BIGinsight™ Monthly Consumer Survey, January 2013 (N = 5815, respondents surveyed 1/2 – 1/9/13)

• BIGinsight™ Monthly Consumer Survey Trends, January 2007 – January 2013

State of the Consumer photo credit: Beverly & Pack via photo pin cc

Consumer Confidence: Fragile

The New Normal? Rebound Becoming Less Realistic

Look Both Ways Before Proceeding to Checkout

Some Life in Spending Plans

Focus on Finances in 2013

© 2013, Prosper®

Confident/Very Confident in Chances for a Strong Economy Adults 18+

Consumer Confidence: Fragile

Source: BIGinsight.com

35.3%

15%

20%

25%

30%

35%

40%

45%

50%

55%

Jan.

07

Apr

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ct.

Jan.

08

Apr

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ct.

Jan.

09

Apr

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ct.

Jan.

10

Apr

.Ju

l.O

ct.

Jan.

11

Apr

.Ju

l.O

ct.

Jan.

12

Apr

.Ju

l.O

ct.

Jan.

13

© 2013, Prosper®

The New Normal? Rebound Becoming Less Realistic

Do you think the economy will ever rebound to what it was before the current economic crisis? Adults 18+

40.8%

35.1%

32.3%

31.6%

20% 25% 30% 35% 40% 45%

Jan-10

Jan-11

Jan-12

Jan-13

YesNoNot sure

© 2013, Prosper®

Look Both Ways Before Proceeding to Checkout

Do you think the current economic crisis will impact your lifestyle over the next 5 years in any of the following ways? (TOP 5) Adults 18+

0% 10% 20% 30% 40% 50% 60%

I will consider each purchase morecarefully

I will try to stick to a budget

I will be more price conscious whenbuying clothing and food

I will spend less dining out

I will not incur a large credit card debt

Jan-10 Jan-11 Jan-12 Jan-13

© 2013, Prosper®

Focus on Finances in 2013

Which of the following financial steps are you planning to take in the next 3 months? Adults 18+

20% 25% 30% 35% 40%

Pay down debt

Increase savings

Decrease overall spending

Jan-11 Jan-12 Dec-12 Jan-13

© 2013, Prosper®

Some Life in Spending Plans

Over the next 90 days (January, February and March), do you plan on spending more, the same or less on the following items than you would normally spend at this time of the year? Adults 18+

All categories remain DOWN from

pre-recession January 2007.

Consumer Snapshot InsightCenter™

© 2013, Prosper®

Con

tact

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