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Massive change
89%
35%
25%
75%…want to help companies improve
their offerings for the
market.
…had an experience in
collaborating with
companies in that way.
… puts "involving customers to improve products and services" in the top three ways a
company or brand can
give them a "wow" feeling.
…want to be a
participant in a
Consumer
Consulting Board.
THE NUMBERS
CROWD SOURCING
THE FUTURE OF RETAIL
THE RESEARCH JOURNEY
Retailer crowd sourcing and collaboration
Consumer Consulting Board
National quantitative survey
Interactive retailer
website with short
questionnaire
interested and
interesting consumers
from across the AMP
portfolio
1000 Australian
and 500 New
Zealand
shoppers
Omni Channel
communication
delivery to retailers
using visual website
and video
Omni Channel Communication
CROWD SOURCING TO
INFORM THE DISCUSSION GUIDE
Interested &Engaged shoppers
THE SHOPPERVATION COMMUNITY
WHO WE SPOKE TO
LOOKING THROUGH DIFFERENT EYES
Finding/identifying interesting trends
WEIGHING IT UP
Understanding the meaning of value
BACK AND FORTH IN TIME
Exploring past, present and future trends
WEEK 1: LOOKING WITH DIFFERENT EYES
Exploring shopping touch points to feel forward to the future….Back and forth in time
WEEK 2 – TREND EXPLORATION HUB
ONGOING – TREND SPOTTING CORNER
MEMORABLE MOMENTS
Exploring how to create valuable and
memorable moments for customers
SOMETHING TO INSPIRE YOU
Inspirational links to explore
COOL IDEAS OR TRENDS
Exploring ideas and trends
The Consulting Consumerhttp://www.ampcscresearchhub.com.au/reports/the-consulting-consumer/index.html
CROWD SHARING THE OUTCOMES
FROM INDIVIDUAL TO COLLECTIVE WISDOM
BETTER PROBLEM CREATION
33% reorientation of the research
THROUGH BIGGER BUY IN
FROM SHARING *CONSUMER NEWS UPDATES
TO SEEDING
WHAT’S NEXT?
EXECUTIVES MANAGEMENT
FRONTLINE STAFFLevel in
th
e o
rgan
isati
on
HIG
HLO
W
DIRECT INDIRECT
Relationship with consumers
FROM TEAMS
ORGANISATION
TO THE
WHAT’S NEXT?
FROM KNOWING
TO EXPERIENCING IT
RESULTS
FROM PROJECTS
TO HABIT CREATION
WHAT’S NEXT?
WWW.INSITES-CONSULTING.COM/STUDIO
COLLABORATING
ACTIVATION STUDIO*
THROUGH THE
CONSUMER
directionfirst.com
+61 2 8354 4800
+61 2 9357 1666
linkedin.com/company/direction-first
#directionfirst
DIRECTION FIRST
10 Elizabeth Street
Paddington, NSW,
2021, Australia
#insites
insites-consulting.com