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INTRODUCTION• Owned by TATA Group in alliance with British retailer TESCO (3rd Largest
retailer in the world)
• Subsidiary under TRENT Hypermarket arm of TATA.
• First store in 2004 – Ahmedabad.
• 15 additional stores in 8 cities since 2008.
• Area – 40000 to 80000 sq. ft.
• More than 30000 Products.
• Known for offering great deals to customer.
• Variety of consumer oriented facilities services like Express counters, Free wheat grinding, Live bakery, Consumer friendly return policies, Alteration facilities and trial rooms.
Recent Highlights
• Upcoming store in Pune – expected in August 2016.
• Tesco Picks up 50% stake for 85 Million Pounds to form equal joint venture with Tata’s Trent retail arm.
• TATA ends 6 year agreement with Xander group which funded its Star Bazaar store openings in major malls.
• Tata to now focus on opening small to mid size stores (1000 to 25000 sq.ft) under Star Bazaar chain.
• Tata feels consumers buy retails products from within 5 kilometers of their home, thus small to mid sized stores but larger number of outlets in each city is the way to grow in future.
STAR BAZAAR SURAT
• Opened in January 2012.
• Located in Imperial Mall, Adajan
• 67000 sq.ft of area, one of the largest of all outlets.
• Laid extensively on to first two floors of the mall.
• Home delivery within 3-5 kilometers.
• Store Manager – Amit Kamble.
Product categoriesSTAR BAZAAR (SURAT)
Fresh
Fruits and Vegetables
Bakery
Non Veg
Food & Grocery
Staples
Packaged food
Beverages
Dairy
Frozen
Personal and Home
Care
Cleaning aids
Health & Beauty
Home and Kitchen
Kitchenware
Electronics
Home Décor
Luggage
Toys
Stationery
Fashion and
Accessories
Mens’ Wear
Women’s Wear
Kids Wear
Accessories
Footwear
Age Group Targeted
• No specific age group, people who are capable of choosing and purchasing their product can buy.
• Store manager quotes - “All products are not for everyone, but there is some product for every consumer”
• Club cards are offered only to people above 18 and have an Indian residence.
