Constellation's Sneak Peak Into Social Business Trends

© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al © 2010 Constella.on Research, Inc. All rights reserved. www.ConstellationRG.com

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© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al

Social Business Trends

A Sneak Peak Into The Galaxy Of Constellationʼs Social Business Research#

February 2011#

R “Ray” Wang#Principal Analyst & CEO#


Agenda

•  And now a quick word from our sponsor…#•  The new CIOs come from business#•  Demystifying social business#•  Trends in social business#

– Activity streams dominate collaborative user experiences#

– Social analytics forms the foundation#– Gamification enters the early enterprise

adopters#•  Q&A#

3


We’ve Launched!


Our clients engage us for 3 reasons

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Naviga.ng Disrup.ve

Technologies


We partner with our clients

Bring real world experience, independence, and objec.vity to our clients

Cut through the fluff of buzz words and trends to provide pragma.c advice

Guide buyers through a dizzying array of disrup.ve business models and technologies

Help sellers understand the buyer’s point of view and how to deliver value to their customers

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Clients engage via open and syndicated research models

Open Research

• Blogs •  Inquiries •  Free Reports

Syndicated Research

• Tailored subscrip.on rela.onships

•  In-‐depth reports •  Solu.on evalua.ons

•  Firm-‐wide trend reports

• Webinars and podcasts

Direct Access

•  Inquiry calls • Advisory engagements

• Custom projects

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The New CIOs Come From Business


Four faces of the new “CIO”

Chief

Integra.on Officer

Chief Innova.on

Officer

Chief Infrastructure

Officer

Chief Intelligence

Officer

The New C “I” O

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External Focused

Internal Focused

Techno

logy Savvy

Busin

ess S

avvy

© 2011 R Wang & Insider Associates, LLC. All rights reserved.


Demystifying Social Business


Five simple rules for social business

Trust is the new social currency

Social is a cultural shig

Building community is the goal

P2P is today’s reality

Social Business is just good business

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1

2

3

4

5 © 2010 R Wang & Insider Associates, LLC. All rights reserved.


Five Phases Of Social Business Maturity

Phase 1: Discovery

Phase 2: Experimen-‐ta.on

Phase 3: Evangeliza.on

Phase 4: Formaliza.on

Phase 5: Realiza.on

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Business Challenges Faced By "Social Business Maturity Phase

Phase 1: Discovery

• Discerning hype from reality

• Garnering execu.ve support

Phase 2: Experimenta.on

• Fostering Internal collabora.on

• Choosing the right tools

Phase 3: Evangeliza.on

• Incorpora.ng social into business models

• Iden.fying meaningful metrics

Phase 4: Formaliza.on

• Scaling to match demand

• Ensuring long term funding

Phase 5: Realiza.on

• Keeping up with social innova.ons

• Developing social business governance

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© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al 14

© 2011 R Wang & Insider Associates, LLC. All rights reserved. Source: 2010 State of Social Business Survey -‐ n=45,

Q. What are your key challenges in 2010?


© 2011 R Wang & Insider Associates, LLC. All rights reserved. Source: 2010 State of Social Business Survey -‐ n=45, 2011 State of Social Business Survey -‐ n = 103

Q. What are your key challenges in 2011?

Dra$


Activity Streams Collaboration

Software


Consumer Tech disruptions emerge into Enterprise advancements

Paradigm: Consumer tech UI

Tools: Enterprise collabora.on

Plamorms: Enterprise collabora.on

Solu.ons: Purpose built collabora.on

Ecosystems: Informa.on brokerages

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Evolu.on of Ac.vity Streams Into E2.0


Activity streams converge to solve multiple use case scenarios

Sweet spot

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External Collabora.on

Internal Collabora.on

Plam

orm Solu.

on

Purpose Bu

ilt Solu.

on


Dra$


Social Analytics


Exploring social analytics from a wide range of options

Legacy analy.cs firms

Pure social media monitoring

Sen.ment analysis experts

Informa.on services firm brokerages

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Gamification Enters Enterprise In 2011


Engagement Models For Gamification "

Engagement

Intrigue

Reward

Status Community

Challenge

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Applying The Seven Deadly Sins To Gamification

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Lust

GluOony

Greed Sloth

Wrath

Envy

Pride


Non-monetary rewards provide the currencies in community engagement

Recogni.on

•  Influence tracking •  Badges •  Code galleries •  Featured placement

•  Awards and contests

•  Speaking slots •  Select groups

Access

•  Community resources and tutorials

•  Informal social networks

•  Key execu.ves • New features • New products •  Beta versions •  Public events •  Private events

Impact

•  Raise personal & community profile

• Deliver feedback from surveys

•  Influence product direc.on

• Drive business outcomes

•  Provide proof point references

•  Incen.vize downloads/demos

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2011 Constella.on Research Q1 qualita.ve survey on community engagement incen.ve drivers


Next Steps


Meet The Research Team

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Jeff Ashcrog, VP & Principal Analyst

Adrian Bowles, VP & Principal Analyst

Jill Dyche, Contribu.ng Analyst

Elizabeth Herrell, Contribu.ng Analyst

Maribel Lopez, VP & Principal Analyst

Oliver Marks, VP & Principal Analyst

Paul Papadimitriou, VP & Principal Analyst

Sameer Patel, VP & Principal Analyst

Frank Scavo, VP & Principal Analyst

Alan Silberberg, VP & Principal Analyst

Brian Solis, VP & Principal Analyst

R “Ray” Wang, Principal Analyst & CEO

Amy Wilson, VP & Principal Analyst


Personalized programs tailored to meet buy side/ user requirements

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Rela.onship and Level of Customiza.on Knowledge Sharing

Market Overviews

Technology and Process Frameworks

Product and Vendor Evalua.ons

Checklist Assessments

Training (non-‐custom)

Cer.fica.on Programs

Custom Research

Speaker Series

Interac2ve Advisory

Execu.ve Coaching

Business Strategy Review

Best Prac.ces Review

Strategic Planning

Technology Selec.on

Contract Nego.a.ons

Independent Valida.on & Verifica.on

Ecosystem Engagement

Peer Groups

Custom Workshops

Innova.on Tours

Bidder’s Conferences

Pilot Programs

Talent Acquisi.on


Put the flexible Research as a Service credit model to use

Research Access

•  Blog Access (Included)

•  Short Email Inquiry (Included)

•  In-‐depth Report Purchase (1 credit)

• Webinar AOendance (1 credit)

•  Solu.on Evalua.on Report Purchase (2 credits)

Engagement

•  Advisory (1 to 8 credits)

•  Domes.c Speech (8 to 12 credits)

•  Interna.onal Speech (12 to 16 credits)

Custom

• Webinar produc.on (4 credits)

• Webinar w/ replay rights (6 credits)

•  Vendor Evalua.on Reprint Rights (24 credits)

• Workshops (8 to 12 credits)

•  Project Consul.ng (Custom Pricing)

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Upcoming free webinars!

•  March 1st, 2011 – The Business Value Approach To Strategic HR#

•  March 2nd, 2011 – Which CIO Will You Become? Innovative, Infrastructure, Intelligent, or Integrated.#

•  March 23rd, 2011 – Starting a Social Supply Chain Synergy Revolution#

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Questions And Answers


Thank you

R “Ray” Wang 650.918.6619

[email protected]

Twitter: @rwang0

http://blog.softwareinsider.org

www.ConstellationRG.com

© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al © 2010 Constella.on Research, Inc. All rights reserved. www.ConstellationRG.com

San Francisco | Andalucia| Boston | Colorado Springs | Cuper.no | Cyprus | Ft. Myers | Geneva | Halifax | Irvine | London | Los Angeles New York | Palo Alto | Sacramento | Santa Monica | SeaOle | Sedona | Sydney | Tampa | Tokyo | Toronto | Washington, D.C. | Westport