Demographics of Likes

Gender

Male

81%

Female

19%

Age Group

Male

Female

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

13-1718-24

25-3435-44

45-5455+

4.80%

55.70%

15%

3.60%

0.50%0.50%

1%

15%

2.90%

0.70%0

0

City Distribution

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%68.70%

16.80%

5%3.81%

2.80%2.40%

Split-Up of Likes

Total Page Likes

49

199 220 225 242309 347

508581

885 909 916

12411266

14511479

0

200

400

600

800

1000

1200

1400

1600

Split-Up of Reach

Viral Reach

153323 335

108 210431 322

1069

306 348557

223

4567

911

2789

3233

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

Total Reach

40123921669

286 304

69846138

42183

2059

13806

777 333

27290

1276

10652 11779

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

Split-Up of Impressions

Total Impressions

913 871148821032 787

2541724736

444421

5815

44304

2630150014178

4557

43349 47009

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

500000

Campaign

Target:

1) Increase footfall to the Food Court from people in and

around Angamali via its Facebook Presence.

2) Live Stream its inaugural function to various

Angamaly’ites across the globe.

Result:

1) The Food Court resulted in “Full House” almost

completely during its initial 60 days

2) The Live Stream was viewed by a total of 594 Unique

Viewers with average view time of 17 minutes.

Total Likes – 1479

Total TG Reach – 4,14,802

Total TG Viral Reach – 47,892

Total Impressions – 20,63,020

And the Awesomeness

Continues…