Website Visitor Analytics

The importance of metrics

• Massive impact of the EU Cookie Directive• The ICO were only able to track 10% of their

website visitors after changing their site

Cookie Permission Visitors

Opted Out 18

Opted In 53

Ignored 10,187

Keeping Things in Perspective

• Top Priorities (but rarely measured)– Volume of communication contacts with existing clients

(cross selling)– Growth in prospects (mailing list)– No. of new enquiries and their source (phone, letter, web)

• Prospects– No.of prospects coming to the site from a search engine – How many then contact the firm?– How many join the mailing list?

• Marketing performance– No.of people who respond to a specific communication

Lead Forensics - Visitor tracking

Lead Forensics - Detailed view

Create an account

Get the tracking code

Add it to your website

Key Metrics

• Visits• Page Views• Pages/Visit• Bounce Rate• Av. Time on Site• % New Visits

Real time tracking

In-page Analytics

Content - Top Content

Traffic Sources - Keywords

Traffic Sources – Referring Sites

Mobile device access volume

Goals

Set up automatic reports

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