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Vibrant and healthy entrepreneurial ecosystems spur innovation, business starts and job creation. It is critical for community colleges to tap into these systems to both leverage the resources of the ecosystem as well as share the assets of the college. This hands on session will provide tools to map your ecosystem, position your program, determine initial partners and tips for engaging. Learning Objective 1: Learn how to map your local entrepreneurial ecosystem Learning Objective 2: Determine how to position your program within your ecosystem Learning Objective 3: Identify initial partners and learn how to approach them
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Connecting to the entrepreneurial ecosystem beyond campus
Norris Krueger – Entrepreneurship NorthwestSheena Lindahl – EmpactGary Muller – Catawba Valley Community College Tim Putnam – North Iowa Area Community College
Why Map? (Why Ecosystems?)
What can go wrongWhat can go right
How YOU can matter to your community
Norris Krueger@entrep_thinking
Tweet us! #nacce2013
Why Maps? Why Ecosystems?
• Maps are mental models
• What can we do with them?• (What should we do….)
• What can go wrong?• What can go right?
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Ecosystem 101?
• Misunderstood? (CW? Non-PC?)• Messy
– Dynamic– Interconnected– Filled with…. Humans– Network: neither/both hierarchies, organic
• Flows of resources: Gaps (and, um, non-gaps)• Feld’s Top Two?
– Bottom-up– Inclusive
• Key Leverage Points: Gatekeepers vs Connectors
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Sociogram pic
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Who do you want to be?
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How can we use ecosystem maps?
• Micro– Who do we want to connect with?– Who should we?
• Macro– How do we help grow/defrag our community?
• Psycho? – World domination! LOL but…
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Genealogy map
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Boise
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What can go wrong?• “8 maps”• Idaho’s sordid saga… in 3 verses
• Jim Collins was right…
• You may not like what you learn
• P.S. this is NOT easy(and not for amateurs?)
BUT……..
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What can go right?
We understand our ecosystem. Really.
We can identify the key leverage points.Who should we help?
Build trust.
Perfect role for community colleges
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Why Community Colleges?Why YOU?
The NACCE-inspired “Defrag” Process
• Remember the Google map?– Map (A)– Listening Sessions [‘Visioning’] (B)– Align Resources
• Remember the sociogram?– Gatekeepers vs Connectors– Connectors vs Liaison-Animateurs
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tweet us! #nacce2013
So where are YOU? Where do you want to be?Where you NEED to be??
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• Identify key stakeholders– Who should you be helping?– Not who you want to help?– Need map to get started
• Identify testable value propositions
• Test the MVVPs!
• Learn -> Pivot -> Repeat
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Your Competitive Edge
• Natural connectors• Neutral turf/fair broker• Lead by example not turf/juice/clout• Natural CO-immersion• Natural bottom-up• Natural includers• Already visible contributor in multiple ways• TRUST!
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Hints
• Brad Feld & Kellogg & Kauffman & EDA & ….: Bottom-up, inclusive, people-centric… entrepreneur-centric
• Help connectors. BE a connector,• BE a liaison-animateur!• To get started? Be a CONVENOR
• But how? Some tools for your toolkit:
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A few tricks… and caveats
• Distinctive Competence (not Core)• Surveys –
– connectors, gatekeepers... and who deserves help?– Triggers? [http://bit.ly/map_ecosys ]
• Visioning/Listening [happy to share more offline]– Accentuate the positive: AI, ABCD
• Are we there yet?– Metrics - process and outcomes [
http://bit.ly/EcoSys ]
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And a few more…• "no more amateur night"? (Build the “C-Team”)• The 3 (4?) C's: Competent, Connected, Collegial (and ??)
• SAOSW!!
• "Straw man" framework: Jumpstart alignment
• Convenors get loved?• Celebrate. Educate. Initiate.• Big Omaha model: www.BigOmaha.com
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Useful links• Connectors & gatekeepers: http://bit.ly/Karen_S • Genealogy: www.heikemayer.com • Brad Feld: Startup Communities (book; slideshare)• More on Defragging: http://goo.gl/6mmmy • Are we there yet?: Process metrics• Survey idea: http://bit.ly/map_ecosys (also: http://bit.ly/hxVqUa )
• And, of course, contact ANY of us!• Norris.Krueger[at]gmail.com ; @entrep_thinking• Plus G+, LinkedIn, Facebook
National Entrepreneurship Ecosystem
Sheena Lindahl Co-Founder and President
www.iempact.com
300+ Conversations
The Ecosystem is…
• Growing• Complex• Large
http://www.ecosystemmap.com
Evolving Rapidly
Growth of Ecosystem
Mapping Community Partnerships Gary Muller
Business Programs Department HeadCatawba Valley Community College
Tim Putnam Associate Director
NIACC John Pappajohn Entrepreneurial Center
NACCE Fellows for Community Outreach
Mapping Community Partnership
What: Strategic planning process to create linkages between the community college and the community for entrepreneurial development.
Why: To identify resources and opportunities that exist in the community to develop a more effective entrepreneurial ecosystem.
List what services are available
and the services needed.
Top-Line Services For Three Common Clients
Reference: AACC Virtual Incubation Network (VIN) Toolkit
North Iowa Area
Community College
Local, State or Federal
Government- City Councils & City
Staff
- County Boards- Area Councils of
Government
State Government-Department of Economic
Development- Iowa Innovation Council-Department of Natural
Resources- State Representatives &
Senators
Economic and Workforce
Development-Local Chamber of
Commerce’s- Area Economic
Development Agencies
Commercial Entities- State Technology
Association- Iowa Farm Bureau
Federation- Area CPAs and Attorneys
- Rural Electric Cooperatives
Federal Government- SBA
- Dept. of Agriculture- Dept. of Commerce
- Economic Development Administration
- Senators & Congressmen
Microenterprise or Financial Institutions
- Wellmark Venture Capital-Iowa Fund of Funds
- Iowa Angel NetworkRegional Angel Investment
Networks- Area banks and credit
unions
NGOs- AgVenture Alliance- Iowa Association of
Business and Industry- Iowa Center for
Community Vitality and Microenterprise
Other Education Institutions
- Other Iowa Pappajohn Centers
- Other Iowa community colleges
- Iowa Regent Universities- Area high schools
- Area private colleges and universities
Small Business Development
Center
Other Business
Accelerators
North Iowa Area Community College
Catawba Valley
Community College
Innovation Fund of America
Regional Workforce
Development Programs
Local CPA's and
Lawyers
Regional Angel
Investment Networks
Federal Government
Agencies
Education Institutions
Area High SchoolState University
SystemNC Real
Programs
Small Business and Technology
and Development
Centers
Local Economic Development
Corporation and Chamber of Commerce
Local and State Government
Local Businesses and Entrepreneurs
Financial Institutions
Catawba Valley Community College
Long Beach City
College
Local, State or Federal Government
-Cities-Redevelopment Agencies
-Workforce Investment Boards-Economic Development Bureaus
-Ports-Business Improvement Districts
-Enterprise Zones-HUB Zones
-Free Trade Zones
Economic and Workforce
Development-Economic Development
Corps (LAEDC)-Regional Small Business
Alliance-Foundations (Kauffman,
Mott, etc.)
Industry-Professional Associations
(ASBDC)-Business Associations
-Small Business Procurement Programs
(Boeing, HP, PC Mall)-Industry Partners
(Constant Contact, Yelp, Sprint, Google)
-Foundations (Verizon, Goldman Sachs, Wells
Fargo)
Financial Institutions-Venture Capital Funds
-CDFIs-Banks
-SBA Lenders-Microlenders
-CDCs-Credit Unions
-Community Lenders-VC Forums (Kiretsu)
-Angel Investors (Tech Coast)
Community Based Organizations
-Goodwill-SBA Resource Partners (WBC, SCORE, District
office)-Incubators
-Community Action Partnerships
Other Education Institutions
-Area High Schools-Community Colleges
-Private Universities (e.g., Pepperdine, USC)
-CSUs-UCs
Legislators-Congress members
-State Assembly-State Senate-Franchise Tax
Board-Board of
Equalization
Small Business Development
Center
Other Resources
-PTAC-DOC
-MBOC-NIST
-CMTC
Chambers of
Commerce
Long Beach City College
Santa Fe Community
College
Local, State or Federal
GovernmentCity of Santa Fe
Chamber of CommerceHispanic Chamber of
Commerce
Economic and Workforce
DevelopmentWorkforce Investment Board
IndustryLos Alamos National
LabsCommunity Based
OrganizationsRegional Development
CorporationSanta Fe Arts Council
Other Education InstitutionsMasters Charter
School on CampusSFCC Higher Education
Center
Small Business Development
Center
Santa Fe Community College
Step by Step- let’s build one together
External Partnership
– Who you are going to serve or who is the target market?
– Map your Resources- Identify the partnerships as well as the players
• Who is the resource?• What services do they provide the targeted client?
– Measure the depth/scope of the relationship (Hot, Warm, Cool, Cold)
• Ask yourself how this impacts what you want to accomplish in entrepreneurship?
Entrepreneurial Student
(Academic Track)
Small Business Start Up
Existing Small Business Owner
IncubationAccelerationShared Use SpaceShared Services
Training: Bus CanvasBusiness PlanningContinuing Ed WorkshopsHRM
TACoach’g/Consult’gMentoring*Networking
*Red: Services to be offered
Access to Capital Debt Financing Equity Funding Revolving Loan FundIncentives Tax Credit Programs
Select Target Market : List services & offerings needed
Small Business Start up
Business Plan Classes
Networking Events
Coaching/Mentoring
Professional Service
Providers
Technical Assistance
Access To Capital
Who’s providing service to the targeted market
Small Business Start ups
Local- EDC’s
- Revolving Loan Funds - TIFF’s
State/Fed Government-Depart. of Economic
Development- SBA
- USDA
Economic and Workforce
Development-Local Chamber of
Commerce’s- Area Economic
Development Agencies
Access to Capital - Micro Enterprise
- Banks/Credit Unions- Angel Networks
- VC Funds
Education Institutions- College/Univ
- Community Colleges
Small Business Centers
- Development Center- SCORE
- Woman Center- Minority Centers
Entrepreneurial Orgs.
- Incubators - Accelerators
Technical Assistance
Community Based
Organizations- Networking
- Seminars
Other Educational Institutions -seminars-technical resources
SBDCs & SCORE
-Counseling-Seminars
Financial Institutions &
Microenterprise-Loans
-SBA loans-Angel Funds
Economic & Workforce
Development
-RLF-Tech Ass’t
-Location Svc’s
Local, State or Federal
Government- Tax Incentives
Industry- Protyping
- Apprenticeships- Lean Training
What specific services are being offered?
Measure the depth/scope of the relationship
Hot, Warm, Cool, Cold– Depth: Is it formal outcomes (hot) based partnership
or an awareness type relationship (cold)– Frequency: How often do you have interactions.
Co-located and share clients (hot) or just a ‘LinkedIn’ connection (cold)
– This can help you focus your relationship building efforts.
Select Targeted Group: List Services & Offerings
Target?
Map your Resources- Identify the partnerships as well as the players
Small Business Start ups
Local, State or Federal
Government
State Government
Economic and Workforce
Development
Commercial Entities
Federal Government
Financial Institutions
Non-Profits
Education Institutions
Small Business Development
Center
Entrepreneurial Orgs.
Service?
External Organization: What specific services do they provide the targeted client
Tweet us! #NACCE2013
How to Be Your Ecosystem’s Liaison-Animateur
Norris KruegerNorris.Krueger@@gmail.com
@entrep_thinking
Tweet us! #NACCE2013
Stakeholder Value Propositions
• You have more stakeholders than you know! [http://goo.gl/EJWwGE ]
• Start with highest leverage stakeholders– Helping liaison-animateurs makes YOU….
• Distinctive Competence (not Core Comp)• Want >>> Need
• Understand their “job”• Understand their pain• Understand their gain
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Value Proposition Canvas
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Customer Jobs
• What functional jobs is your customer trying get done?
• What social jobs is your customer trying to get done?• What emotional jobs is your customer trying get
done? • What basic needs is your customer trying to satisfy?
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Customer Pains• What does your customer find too costly?• What makes your customer feel bad?• How are current solutions underperforming for your customer• What are the main difficulties and challenges your customer
encounters? • What negative social consequences does your customer
encounter or fear• What risks does your customer fear? • What’s keeping your customer awake at night? • What common mistakes does your customer make? • What barriers are keeping your customer from adopting
solutions?
Tweet us! #NACCE2013
Customer Gains
• Which savings would make your customer happy? • What outcomes does your customer expect and what would
go beyond his/her expectations?• How do current solutions delight your customer? • What would make your customer’s job or life easier• What positive social consequences does your customer
desire? • What are customers looking for? • What do customers dream about? • How does your customer measure success and failure? • What would increase the likelihood of adopting a solution?
Tweet us! #NACCE2013
• Identify stakeholders; identify what they want (then see what you can help with)
• Deliver it.• Have fun! And… • Entrepreneur Up!
• [email protected] 208.440.3747 @entrep_thinking (& Facebook, G+, LinkedIn).
Thank you!
Norris Krueger – Entrepreneurship NorthwestSheena Lindahl – EmpactGary Muller – Catawba Valley Community College Tim Putnam – North Iowa Area Community College