Comprehensive Strategy Formulation Framework

Stages of Strategy Formulation

Input Stage Matching Stage Decision Stage

Input Stage

IFE Matrix

EFE Matrix

CPM (Competitive Profile Matrix)

IFE Matrix

Strengths

Weakness

EFE Matrix

Opportunities

Threats

CPM (Competitive Profile Matrix)

Compare with Competitors

Matching Stage

SWOT Matrix

SPACE Matrix

BCG Matrix

Matching Stage

Grand Strategy Matrix

IE Matrix

SWOT MATRIX

Strength Weaknesses Opportunities Threats

SWOT Matrix

SO (Strength Opportunities) ST (Strength Threats) WO (Weaknesses Opportunities) WT (Weaknesses Threats)

SPACE Matrix

Four Quadrants

Aggressive Conservative Defensive Competitive

Aggressive

Backward , Forward , Horizontal Integration Market Penetration Market Development Product Development Diversification

Conservative

Market Penetration Market Development Product Development Related Diversification

Defensive

Retrenchment Divestiture Liquidation

Competitive

Backward , Forward , Horizontal Integration Market Penetration Market Development Product Development

BCG Matrix

Stars (High Market share and High Growth)

Question Marks (Low Market share and High Growth)

Cash Cows (High Market share and Low Growth)

Dogs (Low Market share and Low Growth)

Stars

Backward , Forward , Horizontal Integration Market Development Product Development

Question Marks

Market Penetration Market Development Product Development Divestiture

Cash Cows

Product Development Diversification Retrenchment Divestiture

Dogs

Retrenchment Divestiture Liquidation

IE Matrix

IFE EFE

Grand Matrix

Quadrant I Quadrant II Quadrant III Quadrant IV

Quadrant I

Market development Market Penetration Product Development Forward Integration

Quadrant I

Backward Integration Horizontal Integration Related Diversification

Quadrant II

Market Development Market Penetration Product Development

Quadrant II

Horizontal Integration Liquidation

Quadrant III

Retrenchment Related Diversification Unrelated Diversification Liquidation

Quadrant IV

Related Diversification Unrelated Diversification Joint Venture

Decision Stage

QSPM (Qualitative Strategic Planning Matrix)