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Ocoos.com is an extremely simple but powerful platform for small businesses to be world class online and on the cloud, the perfect tool to innovate your business. Check it our or learn more www.Ocoos.com
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Making Digital Marketing Simple and Understandable
www.Ocoos.com
TERMINOLOGY INTRODUCTIONA simple introduction into important and powerful web terminology, along
with how Ocoos.com can facilitate and empower you to be better online.
• WEB PRESENCE
• SEARCH : WEB CRAWLERS AND WEB RESULTS
• SEO: SIMPLE STRATEGIES FOR BETTER SEARCH
• BLOGGING
• SOCIAL MEDIA
• EMAIL MARKETING
• DATA MINING
• CRM SOFTWARE
• ANALYTICS
• ECOMMERCE
• Browsers
• CLOUD COMPUTING AND “THE CLOUD”
NEW REALITY
WHY SHOULD YOU CARE?• 89% of all consumer research begins online
• Modern consumers wants to find and interact with your business seamlessly on the web
• "Brick-N-Mortar" is no longer an option.. its "Click-N-Mortar"
Bottom-Line: Adapt or you know what
THE PROBLEM
• Technology moves too fast for people not in the tech world
• Consumers are ahead of businesses
• Costs and time can be very high
How can small businesses properly stay updated?
THE SOLUTION SIMPLE & POWERFUL
• VISIBILITY• MARKETING• SMART MODERN
BUSINESS
WEB PRESENCEDefinition: Place online where a specific brand, company, or individual can be found - Website, Facebook, Etc.
Important note: Todays consumers expects a clean, modern and interactive web presence. Credibility is key!
Ocoos: Easy to manage and real-time... no dependencies
Video:
bad sites:
Example 1
example 2
SEARCH
Definition: Platform for finding all web presences
Example: Google, Bing, Yahoo
Important note:
• Top 3 results in search receive 88% of clicks
• Web Crawlers review your site
• Understanding search and your keywords are very important
Video: (Example)
SEO
Definition: Search Engine Optimization. The process of optimizing your website to do well in search
Example: Original updated content (Blogging) - Crawler Friendly - Backlinks
Ocoos: Instant SEO optimized, always improving (Sample)
Important note:• SEO is a never ending battle… and expensive• Platforms are great ways to receive top SEO• (Example)
MARKETING AND
CONNECTING
BLOGGINGDefinition: A discussion or informational post published to the web to create discussion and drive website traffic (Ex. Huff Post)
Important note:
• Active content is vital for SEO
• A simple weekly post can do wonders
"Content is king"
Ocoos: Instant blogging connected to your offeringsTip: Many websites make it extremely easy to Publish a blog
SOCIAL MEDIADefinition: Online communities where people create, share, exchange, and comment on anything and everything
Example: Facebook, Twitter, Linkedin, Yelp, Angie's List
Ocoos: Simple 1 click update, point of sale updates
Important note:
• Consumers are learning about your company in new ways, and listening to each other
• Be active and create a positive social presence and community of followers
Tip: New business platforms allow you to update many profiles fast and simple
EMAIL MARKETINGDefinition: Directly marketing a commercial message to a group of people using email
Example: Constant Contact, MailChimp, Gmail
Ocoos: We gather the data and help you build smart email campaigns ...learn how
Important note:
• Best direct free marketing
• Challenge: Building email list
• Track success
Tip! Segment customers and building smart email campaign
KNOWLEDGE IS POWER
DATA MININGDefinition: Digging into available information to function smarter
Example: Grouping sets of customers, sales info on best/worst months of business, what is working and what is not.
Ocoos: Auto data collection and easy mining tools: Page visits, Customers information, Sales data
Important note:
• Always collect as much information as possible
CRMDefinition: Client Relationship Management. The process and tools to maintain, track, and build good customer relationships
Ocoos: Automatically gathers customer info: contact, messages, purchase. Also notes and filters... on the cloud
Important note:
• Simple follow-ups can drive strong future sales
• Cost 10x more to acquire new customer than retain previous
Video:
CRM Tools: Easily track customers, and build effective e-Marketing campaigns
WEB ANALYTICSDefinition: Information and numbers on the visitors to your website or web presence
Example: Google Analytics, Ocoos, Facebook
Ocoos: Simple Analytics: Home page, Services, Blog
Important note:
• Analytics are vital to online success
• Google Analytics is extremely complicated. New sites are helping simplify analytics
Tip! Simplify your analytics
MODERN TECH &
MOBILITY
E-COMMERCE & E-SCHEDULING
Definition: Ability to schedule and sell your services online
Ocoos: No merchant account or 3rd party software, smart calendar, integrated for full efficiency.
Important note:
• Modern consumers are going online for most purchases
• Seamless interaction is key
Video:
Tip! Schedule and offer your services online today!
BROWSERS
Definition: Tools to browse the internet
Example: Chrome, Firefox, Internet Explorer, Safari
Important note:
• Browser progression can affect your website
CLOUD COMPUTING “THE CLOUD"
Definition: Simple access to your information anywhere that has internet, not just your home computer
Ocoos: Your management tools are safe and always available
Important note:
• Mobile small businesses can thrive with accessing the customer data and calendars on the go.
• Its very safe
JOIN US LIVE! + CONTINUED EDUCATION
- Certification Lab 1-hour- Free for member
Ready to take it to the next level? Check out these great continuing education classes:
1. Digital marketing 201: Intro to digital marketing
2. Digital Marketing 301: Advanced Digital Marketing
CONCLUSION Be world-class online today: www.ocoos.com