Driving Enterprise Value

Bluebird Soft Inc. is the designer and manufacturer of Pidion products.

Key Company Milestones and Figures

Bluebird Soft Inc.

A leading global provider of mobile computer hardware under the brand name ‘Pidion‘

Annual Turnover of 78 MIL USD (2010)

250+ EmployeesEmployees per Function

R&D

Sales & Marketing

Service & Support

Manufacturing

10%

38%

20%10%

Finance & Admin.

22%

50%

18%

18%

7%

7%

1998 2002 2003 2005 2008 2009 2010 2011 Establishedin 1995

Bluebird Soft Inc. is established as a software provider in Seoul, South Korea

Turns into a mobile computer hardware provider

Releases ‘World’s First Mobile POS’ BIP-1000 Series

Extends its sales to global market

Domestic market share No.1

Bluebird USA Inc. is established

Enters into Top10 Global Mobile Computer Manufacturer

Key Company Milestones and Figures

Bluebird Soft Inc.

Turnover Growth (MIL USD)

61%

30

33

53

2007 2008 2009 2010

78

10%

47%

Turnover

Bluebird Soft Inc.

2007 2008 2009 2010

3.1%1.8%1.2% 3.2%

C

B

A

Others

Market Share

Global Operations

Bluebird Soft Inc.

Global Office Location

S.Korea : Bluebird Soft Inc. (Since 1995) - Headquarters

USA : Bluebird USA Inc. (Since 2008)

China : Bluebird Beijing Office (Since 2009)

Bluebird Shanghai Office (Since 2010)

S.Korea

S.Korea, USA, Mexico, Germany, UK, China

Manufacturing Facility

Local Service Centers

Worldwide Partner NetworksOver 600 partners in more than 80 countries

Bluebird USA Inc.

HQ

Pidion Products Timeline & Roadmap

Bluebird Soft Inc.

Mobile Computers

PrinterIntegrated

Barcode Scanners

Android Handheld

Payment Terminal

Enterprise Handheld

Industrial Handheld

RFID Reader

Contactless Payment

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Mobile POS

BIP-6000 BIP-6000Max

BIP-7000 BIP-7000 BIP-7000Plus

BIP-1000 BIP-1100 BIP-1200, BIP-1250 BIP-1300 BIP-1300Secure BIP-1300Premium

BIP-100, BIP-110

BI-300 BI-500

BI-500

BM-170 BIP-6000Max

BIP-1500 BIP-1530

BIP-1500 (PCI-PED)

BIP-1300(HF) BIP-6000

BIP-1300Smart (Visa Wave, Paypass)

BPL-10

BIP-2000, BIP-3000 BIP-2010, BIP-3010 BIP-5000 BIP-5300 BIP-5000Black

Portable Scanner

HandheldRFID

(Pistol Grip Kit)

BIP-6000MaxGrip

BIP-6000MaxID(UHF/LF)

BIP-1530

HM50

HM50 HM40

BIP-110

HM40

BM-100, BM-150, BM-200 BM-150(GPS),BM-300 BM-150R, BM-500 BM-350 BM-170 BM-170(Barcode Reading)

Bluebird Soft Inc. (HQ)1242, Gaepo-dong,Kangnam-gu, Seoul, Korea (ROK)T. +82.70.7730.8000F. +82.2.548.0870

Bluebird USA Inc.Suite 301,120 Sylvan Ave, Englewood Cliffs, NJ 07632, USAT. +1.201.944.0822F. +1.201.944.3577

Bluebird Beijing Office3107# Lifangting, No.1 Shanyuan Rd, Zhongguancun West St. Haiding, Beijing, China (100080)T. +86.10.8798.8158 F. +86.10.8256.6199

Bluebird Shanghai Office603# Zhaocheng Edifice,West Tianshan Rd, Changning, hanghai, China (200335)T. +86.21.5217.1077

Copyright ⓒ 2011 Bluebird Soft Inc. All rights Reserved. Bluebird Soft Inc. is the designer and manufacturer of Pidion handheld mobiles. Pidion and stylized Pidion Logo are registered trademarks and symbols of Bluebird Soft Inc.

WebsiteGlobal | www.bluebirdsoft.com EN | www.mypidion.com

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