Company Profile Augustus Communications Pvt. Ltd

Augustus Communications Pvt. Ltd.

Great communication through small initiatives. D E L I V E R E D !

PROFILE

This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.

we are a team of people having experience of working with top Indian and MNC corporations

we have been on the “other side” and hence

we realized the need for a team that understands a corporate /brand’s requirement and arrives at an executable strategy

that leads to constant innovations to translate ‘their’ strategy into executable activities, which is well executed, monitored and delivers ROI.


our objectives – why we exist

achieving objectives

how we deliver at

and accelerate growth

expertise roles

basis market

associates

snapshots

geographical control

contact us



awareness

familiarity

trial

repeat

fin

d

win

keep m

ore consumers – larger share


by defining and executing what

role to play in each of the

elements that triggers growth


awareness innovative below the line communications

familiarity USP association activities

trial trial inducement customized programs

repeat short and long term repeat usage

programs


• All BTL planning,

budgeting, execution• interactive localized

communication• business/ sales

activation at high foot fall

locations• awareness penetration

in low media reach

cities, towns and villages• Trade/Customer

activation• new/ non performing

geography activation• Customized events &

promotions

DELIVER ON LOC.

PRODUCTIVITY AND

PROFITABILITY

events & activation

• location and activity

based Customized

merchandising• low cost Printing,

dispatch and installation

solutions• seasonal business,

spike based

merchandising solutions• need based Regular and

premium merchandising• Innovative mailers• Customized gift

solutions• Retail tie - ups

DELIVER ON SPOT

AWARENESS AND

SALES INDUCEMENT

merchandising

• Low/ best cost

activations at

metro, town,

village, and tehsils

level• ROI based models

of urban and rural

awareness• strong database

for BTL awareness

planning across 15

states• Innovate every

day

DELIVER

BETTER ROI

at augustusvisibility

• outdoor planning hiring

and implementation • outlet visibility –

external, transition and

transacting areas• low cost new media

and long term rural

visibility• in film placements• Web media• innovative visibility at

low cost model• Interactive outdoor• Designing, Exhibitions,

stall, fabricationetc

TO DELIVER MORE IN

YOUR BRAND

TRACKS


• product sampling inbuilt into

activation programs• demos, education based

activities• retailers’ WOM/ push

programs • customer engagement• customer get customer• retail footfall programs• thematic activities

ATTRACT AND INDUCE

THE EXPERIENCE OF

YOUR PRODUCT AND

SERVICES

new & existing users


• promise delivery at every

touch points – ‘your

packaging can say

“thanks” to a customers’• retail engagement• ever said – thank you to

your customers ?

extended customer care

KEEP INNOVATING

ON WINNING

CUSTOMERS

• CRM ? Too big or too small• localized time bound

customer engagement

programs for retention and

repeat usage• sharing moments of truth• induce strong customers

WOM• reward customers• redemption cards

THIS TASK NEEDS

SMALL, LOCAL,

SUSTAINED EFFORTS

TO DELIVER LONG

TERM ROI

winning keeping


• Design innovative/

interactive stalls with latest

technology support• Plan manage and implement

stalls and trade shows with

minutest of execution details• Support the brand and

services with innovative on

spot customer interaction

and sales inducing activities• Hands on experience of

Auto/ Mobile expo/ IITF etc

ATTRACT AND INDUCE

THE EXPERIENCE OF

YOUR PRODUCT AND

SERVICES

Exhibitions/trade shows


market situation strong weakdistribution drive footfall DTC*

urban market be visible talk morerural talk more talk more and more

large towns create touch points multiple small initiativessmall towns big activities sustained activities

high clutter mkt. one to one one spreading to, too manylow clutter mkt. bold moves bolder moves

*DTC – direct to customers

what needs to be done

Situations

Mar

kets


constantly work closely with you and your customers and

innovate low cost models to engage them to reestablish promises and benefits in order to “find win and keep them”

end objective being to accelerate growth and help you deliver top line/bottom line revenue numbers


for the first time in the world we created A giant mobile

that works exactly like your handheld mobile set

You can do everything that is possible to do with a small mobile


Launch of Kaya – aqua radiance

Launch of Kingfisher Ultra


Launch of UTV Bindass D4

Launch of NOKIA MMS


UTV Action Activation

Uth Activation – Cloud 9



Distributor Activation/ lead generation

College Activation

Advertisers/ reader Activation

Customized events &

Customer Activation

Mall / market Activation

Mall / market Activation


Annual Property ides, plan and execution

Product Launches

Loyalty/ cinema activation

Multi city events & Cross promotion/ merchandising

Retail/ customer/ product launch/

Activation/ visibility

Ground activation across India

Retail Visibility/ trial inducements



customer activation, trade activations, consumer promotions, retail branding, retail audits, mystery shopping, pos & pop checks, dealer meets, retailer meets, rural low media reach promotions, canter activity, video mobile vans, mobile/ talking hoarding, gramin mela, gram sabha, chaupal activity, krishi sabhas, distribution drives, sales meets press conferences dealer conferences, retailer meets, conference management, achievement award ceremonies, incentive trips, motivational events, training sessions, team building activities, market sweep, school/ parent contact, in-shop demos, newspaper inserts, customer contact programs, rwa activities, pub / kiosk / mall/ cinema/ sms promotions, digital branding, window display, shop branding, sampling/free trials, contests/sweepstakes, product demonstrations, inland and oversea events/concerts, exhibition stall designing/ stall fabrication stall management/ manpower & fos, product launches, press meets, public concerts, social educational & awareness programs, seminars, annual meet, sales meet, trade meet, web events, paper/ flex/ fabric printing branding installation……social media activations…


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with an enriched experience of over a

decade on working with media, telecom, IT FMCG,

and financial service industries across the

nation

this strong team has developed control over

execution of communication elements in 14 states of

India and Nepal short timelines for execution full accountability, reporting

and analytics# We have added Nepal & North East in October ‘09

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we deliver because our team is passionate, focused and disciplined we have short lists of priority we posses sense of urgency therefore, empowered to deliver

▪ request: make us understand your requirement and your strategy and we will make your communication “moments of truth” every time it touches the customers.

mobile +91-9899117435/ +91-9310117435 – 40/ 9811889982/ 9899169966

tele fax +91-11-25084754/ 25084897

Web: www.augustuscommunications.com /

Facebook : http://www.facebook.com/home.php#!/profile.php?id=100000678751227

Face book : http://www.facebook.com/album.php?aid=44&id=100000678751227&saved#!/profile.php?ref=profile&id=100000678751227

e-mail : [email protected], [email protected]

Add: F 633, 2nd Floor, Behind IGNOU Palam Extn, Sector 7, Dwarka, New Delhi 75


Trivia: Augustus (Latin: IMPERATOR·CAESAR·DIVI·FILIVS·AVGVSTVS. Augustus came to be the first emperor of the Roman Empire. Augustus was declared a god by the Senate, to be worshipped by the Romans. Such was his influence that his names Augustus and Caesar were adopted by every subsequent emperor, and the month was officially renamed August in his honor.Where August signifies grand, majestic, always increasing.

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Company Profile Augustus Communications Pvt. Ltd