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Community Investment Portfolio and Business Ecosystems Development
March 2011
Value Proposition:Local Population of 10,000 + No Outside Money = 20 Local Agriculture Businesses and 70 New Jobs
• Map what is there, note what is missing, and model what is possible– Define local population boundaries– Document consumption patterns: what is consumed, how much, and consequences
• Build business cases that target a local market– Respond to needs of local population– Focus on metrics of gallons, calories, cubic feet, kilowatts, square feet, etc.
• Establish a healthy, sustainable business ecosystem– Group business cases into like kind and value chain clusters on a flows framework– Develop business cases that demonstrate efficiency and effectiveness of flows
• Leverage local assets with a community investment portfolio– Utilize multiple capitals to launch and scale business ecosystem businesses– Conduct transactions with multiple mediums of exchange
• Strive for 100% participation by community members– Emphasize civic engagement in local governance – a co-op structure– Invest 4 hours per day in exchange for a reasonable quality of life
Apple Creek Community Investment Portfolio Landscape
Define an area with a minimum population of 10,000 peopleMap the assets they can invest in their business ecosystem
Apple Creek Community Investment Portfolio Landscape
* Numbers to remember: • 4,000,000 population in Northeast Ohio• Equals 400 localities with populations of 10,000 • Each locality supports an agriculture-based business
ecosystem with 20 new businesses• 20 businesses generate 70 jobs...• ...times 400 localities equals 28,000 agriculture-based jobs
among 4,000,000 people
* 25% Shift- Benefits of Food Localization for Northeast Ohio and How to Realize Them
Define an area with a minimum population of 10,000 peopleMap the assets they can invest in their business ecosystem
Secret Sauce #1
Pointsof
Consumption
Services
Take a Community Investment Portfolio framework...
Products
Virtual(Green)
Physical(Orange)
Production Processing Preparation
Take a Community Investment Portfolio framework...Start at Points of Consumption...Build the Local Business Ecosystem back to its source
Virtual(Green)
Physical(Orange)
Production Processing Preparation
GallonsCalories
Cubic FeetKilowatts
Square FeetAttire
SecurityHealth CareEducation
Pointsof
Consumption
Secret Sauce #2
Services
Products
Overlay the Community Investment Portfolio Framework onto the Landscape
Virtual(Green)
Physical(Orange)
Production Processing Preparation
GallonsCalories
Cubic FeetKilowatts
Square FeetAttire
SecurityHealth CareEducation
Pointsof
Consumption
Services
Products
GallonsCalories
Cubic FeetKilowatts
Square FeetAttire
SecurityHealth CareEducation
Pointsof
Consumption
Education
TeachingResearch Outreach
Transactions
CapitalExchange Access
Legal
ContractualCriminal Compliance
Governance
Services
Populated Community Investment Portfolio
Products FacilitiesEquipment Operations
Virtual(Green)
Physical(Orange)
Production Processing Preparation
In Out In Out In Out
In Out In Out In Out
RecycleReuse
RepurposeReclaim
Grain
DairyFruits
Vegetables
Livestock Aquaculture
Flour Milling
CreameryFood
Processing
Meat Processing
Equipment Systems
Facilities Management OperationsDistribution
Bio-EnergyZero Waste
CIP ManagementDecision SupportInformation FlowsEcosystem ModelsAsset Maps
Asset Inventory
Asset Utilization
Information Systems
Decision Support
Secret Sauce #3
Institutional
In-HomeExperiential
Mobile
Workplace
Map the Business Cases onto the Apple Creek Community Investment Portfolio
Landscape to Populate the Business Ecosystem
Flows of capitals within a Community Investment Portfolio and the benefits for community member investors
Forms of Capital: Individual Intellectual Social Political Natural Built Financial
Mediums of Exchange: Time License Networks Influence Access Utilization Money
Investment in Local Business Ecosystem: What You Put In
Return from Local Business Ecosystem: What You Get Back
Balance: = What You Have to Spend
Needs: What It Takes to Live
Water / Food
Fuel / Energy
Housing
Clothing
Security
Health Care
Education
Balance: = How Much Is Left Over
Wants: What It Takes to Do More
Unlimited
Balance: Z-E-R-0 Until There Is Nothing Left
Secret Sauce #4
Apple Creek Community Investment Portfolio Landscape
Define an area with a minimum population of 10,000 peopleMap the assets they can invest in their business ecosystem
Ready to…Start your Community Investment Portfolio?
Build your Local Business Ecosystem?
Business Ecosystems
Social Dynamics
Asset MapsLocal
Economies:101
Local Economies:Advanced
Business Ecosystems:
101
Business Ecosystems:
Advanced
Click on Course Section for Guidance
Secret Sauce #5
City of Youngstown 2008 Vacancy Survey Results
City of Youngstown Local Business Ecosystems Opportunity Spaces
Waterloo “Urban Farms?”
Cedar Valley Assets
• Bicycle and Walking Trail Network
• UNI & HCC Community
• Ethnic Diversity
• Retiree demographics?
Cedar Valley, IA: 10 Localities of 10,000 Each?
Plot Layout for Sunlight Portal Evaluation Plot
Key Green=Normal Corn Corn Yellwo=Focus Plants for yield checks Brown=Removed plants for Sunlight portal
East
North
1 Corn
Access Row>>>2 Corn
3 Corn
4 Corn
5 Corn Corn Corn Corn Corn Corn
6 Corn Corn Corn Corn Corn
7 Corn Corn Corn Corn Corn
8 Corn Corn Corn Corn
9 Corn Corn Corn Corn
10 Corn Corn Corn
11 Corn Corn
12 Corn Corn
13 Corn
14 Corn
15 Corn
16 Corn
Opportunity Spaces, Literally and Figuratively!
What to plant in between the strips of corn?
