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The Next Opportunity for Online Brand Engagement: Communities of Purpose Jonathan Salem Baskin | Thursday, December 27, 12

Communities of Purpose

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Page 1: Communities of Purpose

The Next Opportunity for Online Brand Engagement:Communities of Purpose

Jonathan Salem Baskin |

Thursday, December 27, 12

Page 2: Communities of Purpose

Thursday, December 27, 12

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Thursday, December 27, 12

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1. Most consumers want to have relationships with your brand.

2. Interactions build relationships.3. The more interaction the better.

May 23, 2012

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May 23, 2012

Nope.

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“I do not regard advertising as an entertainment or an art form, but as a medium of information.”

David Ogilvy

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I’m Your Friend!

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JonathanSalemBaskin

m:e:t:S:b:b:

+1 312 725 [email protected]@jonathansalembaskinjsbaskinbrand.comhistoriesofsocialmedia.com

Thursday, December 27, 12

mailto:[email protected]
mailto:[email protected]

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