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These are my slides from my Communications Strategy presentation at Stone Barns' Young Farmers Conference
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CommunicationsBranding
The Shift is On
Trend Report:
Shift of focus from GROUP to the INDIVIDUAL
Consumer: “Me”Marketer: “Them” is now “Who”
What to do?
Existential…
- Branding: Who am I?- Communications: Who cares?
ResonationENGAGEMENT
What to do?
Amplify: What you do… “Activity”
Magnify it. It’s Magnetic!
“Always be moving”
Do/Not Do Examples:
Do/Not Do Examples:
Do/Not Do Examples:
The Web is Interactive
It’s not a Postcard!
Do/Not Do Examples:
Do/Not Do Examples:
Do/Not Do Examples:
The Hump
Do/Not Do Examples:
Newsletters are GOLD!
Email is still most popular tool
Drive contacts to your list!
Do/Not Do Examples:
Do/Not Do Examples:
Site is a blog = ACTIVITY
Do/Not Do Examples:
Do/Not Do Examples:
Stuff to do = ACTIVTY
Do/Not Do Examples:
Do/Not Do Examples:
What to do?
Less time = Microblogging/Engage (Twitter/Facebook)
Less time = Comment on blog posts
More time = Engage Bloggers More time = Blogging AND MicrobloggingMUST DO = Email List/Campaigns
What to do? Newsletter Content
Microblog posts (notes, journal entries) >
> Blog posts (in depth, lists of…) >
- AGGREGATE - FILTER -
> Newsletter Content (be efficient)
InterACTIVITY Resonate: messages = marketEngage: reach out, communicateReact: learn, alter if necessaryRepeat: be ACTIVE
Goddess Durga
Thank you very much for the opportunity to speak with you all!
Contact me anytime:[email protected]: @jelefantphone: 317.802.1570