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Presentation to Council on the 2009-2010 Communications Priority action plan, September 2009.
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City of Reno, Nevada
Communications Priority
Reno Council Priorities 2009–2010
City of Reno, Nevada
Goals & Objectives
Continue excellent public communication through all media
Be proactive and strategic in decision-making
Increase public awareness
Encourage participation in local government
Promote public confidence in City of Reno
Measure effectiveness
City of Reno, Nevada
Overall Strategies
Increase presence in social media
Bring broadcast in house
Continue to enhance website
Support opportunities for public participation
Update and improve plans, policies, and procedures
Pursue low/no cost strategies(41% Decrease in operating budget)
City of Reno, Nevada
Long-Term Communications Strategies
Implement 2009-2010 Strategic Communications Plan
Create workflow management plan
Establish intellectual property policy
Create internal communications plan
Evaluate need for multi-language communications
Enhance emerging issues plan
City of Reno, Nevada
Enhance Website
Transfer to “reno.gov”
Website users focus group
Evaluate City business processes for online access
Develop online reputation management and search engine optimization strategies
City of Reno, Nevada
City Television
Ensure original programming is available on the City’s website, news blog, and YouTube Channel
Restructure programming and update design elements
Contract for citywide research on general television viewing patterns and local media audiences
Begin in-house broadcasting and channel management by October 1, 2009
City of Reno, Nevada
Social Media
Develop a social media strategy
Deploy a news blog/virtual newsletter
Increase the number of subscribers, categories of subscription lists, and broadcast messages sent by Reno Connect
Design a social media tracking program
City of Reno, Nevada
Around the Arch
Tags forpopular topics
Latest newsreleases
Stories caninclude photosAnd video
Users canshare storieson socialmedia
City of Reno, Nevada
Social Media
Link back to blog
Answer questionspublicly
715
5,271
City of Reno, Nevada
Regional Cooperation
Evaluate cooperative or shared services for television production and broadcasting; graphic design and printing; and call center operations
Assess the City’s web accessibility by the Federal Government’s “Open Government Directive”
City of Reno, Nevada
Communications Priority Team
Kevin Knutson, Director of Community Relations
Susan Schlerf, Assistant City Manager
Rick Vandenberg, Director of Communications & Technology
John Hester, Director of Community Development
Renée Ruņğis, Director of Human Resources
Sven Leff, Recreation Supervisor
Terri Hendry, Strategic Communications Program Manager
Sharon Spangler, Television Production Program Manager
Kristy Fifelski, E-PIO (Web Services Program Manager)
Steve Frady, Public Information Officer – Public Safety
Michele Anderson, Public Information Officer – Public Works
City of Reno, Nevada
Reno Direct
(334-4636)