Reputation Tracker Study by the Reputation Institute

10% improvement in reputation = a 13% improvement in the market value of a company.

Core Message #1

Core Message #3

Core Message #2

Evidence, Proof, or Support

YOU

Industry Associations

Scientific Journalists

Employees

PRIMARY STAKEHOLDERS

DIRECT INFLUENCE ON BUSINESS The National Trade Association Women of Russia Movement The Russian Managers Association Association of Investment Rights Protection National Institute of Technical Regulation AmCham Association of Business Communications

(retailers’ contest) Association of European Businesses Rusbrand Association of Advertisers Association of Advertising Agencies Association of Outdoor Advertisers Association of Investment Rights Protection

SECONDARY STAKEHOLDERS

CORPORATE REPUTATION RosBusinessConsulting Media House Corporate Media Association The Russian Media Union Independent Media Publishing House Russian PR Association Crystal Orange PR student contest

Partnership Programs Iskra (Sparkle) Press Media

National AwardYoung Journalists’ Forum (Ufa)Uchastie Charitable project

BenefitsEstablish and maintain contacts with leading mass-media,

opinion leaders, government officials Sustain cooperation with Public Chamber representativesNetworking opportunities with regional mass-media

MediaUnion

RegionalMass Media

Vice-PresidentDeputy Chairman of the

Public Chamber Committeeon Communications, Information

Policy and Free Speech in Mass Media.ZELINSKAYA

ELENA KONSTANTINOVNA

President

LUBIMOVALEXANDER MIKHAILOVICH

PresidentGuild of Periodical

Press PublishersMAKAROV

LEONID SEMENOVICH

Editor-in-ChiefKomsomolskaya newspaper

SUNGORKINVLADIMIR NIKOLAEVICH

Editor-in-ChiefVremya Novostey newspaper

GUREVICHVLADIMIR SEMENOVICH

Editor-in-ChiefExpert magazine

FADEEVVALERY ALEXANDROVICH

Editor-in-ChiefItogi magazine

DYBSKYKIRILL ALEXANDROVICH

Editor-in-ChiefArgumenti I Facti magazine

ZYATKOVNIKOLAY IVANOVICH

Editor-in-ChiefTribuna newspaper

KUZINOLEG SERGEEVICH

RF Public Chamber

National Association of

Communications Agencies

Media Coverage of Activities

(quantitative/qualitative)

Level of access to media / Message quality and accuracy / Percentage increase over specified period / Total number of mentions / Media coverage generated from events / Media hits / Tonality / Frequency of coverage / Circulation

Stakeholder Network Development

(qualitative)

Organizations with whom you develop relations / Number of stakeholders / types / public exposure of via stakeholder events

Perception and Reputation Rankings

(qualitative)

Conduct a pre- and post-program audits of core reference rankings