A HEALTH PERSPECTIVE

Rachel RoyallDirector of Communications@RachRoyall

RACHEL ROYALL, DIRECTOR OF COMMUNICATIONS, BARKING, HAVERING AND REDBRIDGE UNIVERSITY HOSPITALS NHS TRUST PRESENTED THESE SLIDES ON 9 FEBRUARY 2017 AT #ASPIC20 IN LONDON.

SEE WWW.ALLTHINGSIC.COM/ASPIC20 FOR MORE INFORMATION.

CONTEXT

Population Trust Crisis People

1. POPULATION

Havering

Redbridge

Barking and Dagenham

Population c.750,000Under 5 c.60,00075+ c.50,000

Growth 5 years c.8%10 years c.15%

Health/ morbidity

2. TRUST• Britain’s trust deficit is getting worse – but we all have faith in nurses• 93% trust nurses to tell the truth, while doctors are trusted by 91%;

Source: Mumsnet and Mori Dec 2016

2. CRISIS

3. PEOPLE

“This concerns me more than the money”.

Chair, Acute trust

Source: Being a junior doctor (RCP, Dec 2016)

‘I have little contact with the chief executive or senior non-clinical managers so it is difficult to assess how valued I feel by them.’

‘ I am regularly having to cover gaps in the on-call rota meaning at times I am

covering the work of two medical registrars, which is soul destroying.’

HUMAN FACTORS

STRATEGIC FRAMEWORK

INTEGRATION IN ACTION

“Dear MatthewI saw you on the news this morning and would like to thank you on behalf of all admin staff. I think in the 30 years working in this trust it is a first that admin staff have been openly thanked it is usually all set in stone that praise goes to medical staff.” Medical Staffing Administrator

LANGUAGE AND TONE

COMMUNICATE LIKE INSURGENTS

“To me, it’s more about having an overall framework to work in and allowing people on the ground to be flexible, creative and agile. What I took was that it was about being not hemmed in by procedure. It’s about creating sharable content that is going to be shared. It’s seeing what works in the field and replicating it.”

Source Dan Slee Comms2Point

CONVERSATIONS