Communicating the VALUE of CPBrian Jantzen| AS Solution

Transforming the Industry

• Changing the conversation and image of the industry

• Communicating the value proposition of a Close Protection Program to modern, global corporations

• Over-coming misconceptions

What is the value of the C-Suite?

• Salaries and bonuses• Reputation – Image of efficiency and responsive to opportunities• Performance goals for the company – Market-share, revenue and

share-price• Leadership – Active and connected globally• Global ambassadors of the brand

What does your team do anyway?

• Safe, Happy and Productive- Safety and security of the person- Understanding and blending into culture- Understanding principal tolerances and preferences- Forward thinking, flawless logistics- Agility

• “Your team makes it easy to travel, so we travel more”

• Competitive advantage – global marketplace, agility, emerging markets

How do we do it?

• Situational awareness and resourcefulness – culture, preferences, tolerance, logistics and risk

• Transparency and communication - Operational/Financial, metrics and KPI’s

• Relationships – the eco-system, intra-team harmony

• Understanding and monitoring risk – collaborating with Intel

• Customized strategies

• Hard skills – just don’t make these the main topic of conversation

• Technology

What success looks like…

• Included on the planning – trusted advisors

• Transparency – everyone knows what we do

• Good relationships and image of the program• Satisfied clients or stakeholders• When stuff gets hard or complicated – “The CP Team will

take care of it.”• Consistency of services – no favorites• Growth potential – individual and program

• What are your greatest challenges with your Close Protection Program?

• Brian Jantzen, EVP, AS Solution• bj@assolution.com• +1 425 686 5150• www.assolution.com/blog

Thank You