Commercializing industrial property

COMMERCIALIZING INDUSTRIAL PROPERTY

Dr. Amjad A. Shaikh (PhD)

Technology Transfer Consultant

Annecy, France

CONTENTS

What is IP commercialization

Commercialization process

Early stage support systems

IP protection

IP assessment

IP development

IP training

Contact

(C) AMJAD A SHAIKH 2013

IP COMMERCIALIZATION

IP (Industrial Property) refers to intangible property such asinventions, industrial designs, trademarks which can be protectedunder national and international intellectual property laws.

Commercialization is defined as process of moving an innovativeconcept from idea stage to market place (Siegel et al 1995)

It is not a simple linear process but a complex process involving manyactors in many capacities, the process requires skills such as productdevelopment, market assessment, finance, market strategy,manufacturing etc (Kathleen 2003)

This presentation specifically refers to patent as its principle source ofIndustrial Property.


COMMERCIALIZATION PROCESS

Commercialization process maybe different in each organization but the basic principles are same.


ResearchInvention Disclosure

IP Protection IP AssessmentIP

Development

Commercial route

(licensing or Spin off)

BARRIERS TO COMMERCIALIZATION

Lack of information

Lack of capacity

(human skills)

Lack of capital

Lack of understanding of local needs

High transaction

costs

Trade and policy

barriers

Institutional and structural

barriersRegulations

Environmental codes and standards

Technology challenges


BARRIERS COULD BECOME POTENTIAL RISKS

If a concept or IP is committed for commercialization this barriers could become risk due to commitment of resources and time.

These risks should be identified and systematically evaluated so that the failure to commercialization could be averted at very early stage.


EARLY STAGE SUPPORT

Early Stage Commercialization Support

IP Protection

IP Assessment

IP Development

IP Training



IP

Protection

IP Assessment

IP Development

Commercial route

(Licensing or Spin off)


IP IDENTIFICATION

• IP policy is key as it sets rules for IP ownership, IP identification, Inventor obligations, Inventor Incentives for commercialization.

IP Policy

• IP Identification is first step in the commercialization process.

IP Identify

• Reactive and Proactive approach

• Proactive approach is to conduct disclosure scouting

Approach


IP IDENTIFICATION

• Use combination of reactive and active approach.

Identification

• Set clear rules for IP ownership and incentives in IP policy.

Ownership

• Define criterion and develop capacity for processing IP.

Capacity


IP PROTECTION

The objective of protecting IP is to encourage the creation of valuableideas and to protect them from being stolen.

Organizations differ in practice of protecting IP some follow highlyselective procedures and protect only after thorough market analysis.While some protects as long as the invention fulfills expectation ofpotential value.

They also differ on which inventions need to be protected and whichroute to go for their commercialization.


DEVELOP IP PORTFOLIO


2

50

150

2006 End 2012 End 2015

Annual Issued Patents

- Developing an IP

portfolio is a slow

process and

expensive !

- Set up budget

and define

targets.


IP

Protection

IP Assessment

IP Development

Commercial route



IP ASSESSMENT

• It allows technologies with more commercial potential to be developed in ways that enhance the chances of successful commercialization

Enhance

• It helps in deciding whether to continue developing the technology or continue resource in obtaining IP protection.

Decide

• It also helps in identifying what types of business and industries maybe interested in the technology.

Identify(C) AMJAD A SHAIKH 2013

Early evaluation system brings following advantages

EVALUATION

In General early technology evaluation is still considered as an artrather science, this is due to following factors

i. Technology is neither visible nor tangible

ii. Difficult to identify exact contents and scope

iii. Economic value cannot be rightly estimated and realized onlyafter it is commercialized to the market.


EVALUATION METHODS

Among various evaluation methods intuitive judgment to complex option models are used and others such as


1• SWOT Analysis

2• Market Opportunity Analysis

3• Business Plan

4

• STEP (Strategic Technology Evaluation Program)


IP

Protection

IP Assessment

IP Development

Commercial route



IP DEVELOPMENT

Initial IP assessment not only answers key questions on commercialpotential but also identifies the questions that need to be answered.

Proof of concept program is designed to obtain answers to thisquestions.


PROOF OF CONCEPT (PoC)

The Proof of Concept awards are designed to provide financialsupport at the very early stages of developing a concept that mayhave commercial potential. The funding can be used, for example:

for developing a business plan,

market testing,

prototyping,

pilot testing etc


A TYPICAL PoC SHOULD CONTAIN…


Proposal

• A proposal guidelines, setting the criterion for selection of projects

Program

• Must include objectives, project duration and assessment procedures

Projects

• The project management team to supervise the progress


IP

Protection

IP Assessment

IP Development

Commercial route


Training


IP TRAINING

Creating awareness for IP rights and enhancing IP identification

Enhancing skill sets of researchers for entrepreneurial activities

Enhancing entrepreneurial experience of researcher

Instilling innovation culture in the organization

Enhancing industry – academic interaction in the commercializationprocess

Demystifying publication and patenting paradox (for AcademicOrganizations)


IP TRAINING


Seminar Lecture

Competition Mentor

Role playing exercises

FINAL WORDS

Innovation is more than developing technology that works, but rather understanding of how the technology meets a genuine market need.


CONTACT:

Dr. Amjad A Shaikh (PhD)

Technology Transfer Consultant

Annecy, France

Email: [email protected]

IP Commercialization, Technology Licensing, Venture Support


mailto:[email protected]