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Combain presents how location based services requires an instant and accuracte position and how Combain can provide this information via cell-id and wifi to mobile device manufacturers.
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Mobile PositioningIndoor and Outdoor. Global Coverage.
Location Based Services• Facebook Places
• Facebook Deals
• Google Latitude
• Check-in Services
FoursquareGowallaLoopt
• Picture Geo-tagging
• Local Search
• Friend-Finders
• Fleet Management
• Asset Tracking
• ....
Picture Geo-tagging
2009: 73% of all mobile phones have camera (2850 M devices) Source: Tomi Ahonen - The Insider’s Guide to Mobile
Facebook Places
2011: There are more than 200 million active users currently accessing Facebook through their mobile devices.
Source: Facebook.com
Google Latitude
Google notes that more than 10 million consumers are now actively using Latitude each month.
Source: http://www.fiercemobilecontent.com
Location Based Services“Revenue from location-based services for consumers will reach $8.3 billion in 2014. Advertising will become the dominant contributor of revenue.”
/ Anette Zimmermann
Location Based services...requires location information...
....both indoor and outdoor.
LatitudeLongitudeAccuracy
6 Positioning Methods - 6 Pros & Cons
GPS WIFI CELL-ID
RFID/NFC NETWORK POSITIONING VIA OPERATOR 2D BARCODES
• Good outdoor accuracy (15 m)
• Limited/none indoor coverage
• Drains your battery
TextText
1. GPSPicture: http://soundofscience.files.wordpress.com/2009/03/gps_satellite_nasa_art-iif.jpg
• Good coverage and accuracy in urban areas (25 m)
• Requires WiFi enabled mobile
• Requires a WiFi database
Picture: http://www.skyhookwireless.com/howitworks/coverage.php
Cell-id• Always available -
requires no extra power
• Indoor and outdoor coverage (100-800 m)
• Requires a Cell-id database
Picture: http://upload.wikimedia.org/wikipedia/commons/a/ae/Telstra_GSM_and_NextG_tower.jpg
Network positioning
• Works on all mobiles
• Requires agreement with operators.
• Limited accuracy (> 500 - 1000 meters)
Picture: http://www.ericsson.com/solutions/positioning_methods/lbs.shtml
Compare the6 Positioning Methods
GPS
WiFi
Cell-id
Network
0 3.75 7.50 11.25 15.00
Battery life (days)
GPS
WiFi
Cell-id
Network
0 250 500 750 1,000
Accuracy (meters)
Accuracy vs Battery Life
Coverage vs Phone Availibility
Coverage AvailibilityGPS Outdoor-Rural Medium
WiFi Out/Indoor-Urban Medium
Cell-id Out/Indoor High
Network Out/Indoor Operator dependant
NFC Tagged area Low
2D Barcodes Tagged area High
Combain offers WiFi and Cell-id positioning
GPS WIFI CELL-ID
RFID/NFC NETWORK POSITIONING VIA OPERATOR 2D BARCODES
Combain offers Global Coverage
>12M cell-ids >45M wifis >1000 operators >200 countries
Unique penta positioning method. Cell-id accuracy < 100 m in urban areas.
Two Products
• Location-API.com
• On-line webservice. Three models: Free, Basic, Premium
• Combain Coarse Location
• Native client with/without offline data
Architecture
HW Platform with Sensors
OS with Sensor and Location Framework
Sensor- and Location Aware Applications
Architecture
HW Platform with Sensors
OS with Sensor and Location Framework
Sensor- and Location Aware Applications
WiFi Cell-idGPS
Architecture
HW Platform with Sensors
OS with Sensor and Location Framework
Sensor- and Location Aware Applications
WiFi Cell-idGPS
Combain Coarse Location Client Cache / Offline storage
Architecture
HW Platform with Sensors
OS with Sensor and Location Framework
Sensor- and Location Aware Applications
WiFi Cell-idGPS
Combain Coarse Location Client Cache / Offline storage
Architecture
HW Platform with Sensors
OS with Sensor and Location Framework
Sensor- and Location Aware Applications
WiFi Cell-idGPS
Combain Coarse Location Client Cache / Offline storage
Facebook Twitter Photos Browser SMS
Partners & Friends• Sony-Ericsson
• Ericsson
• TeliaSonera
• Doro
• Boomslang Instruments
• Teltonika
• izon247
• Cargo Guard Gmbh
• Container Service
• Krogshults Maskinstation
• Möklinta Maskinstation
• Stadsbudskontoret Västervik
+ more than 1000 registered users via Location-API.com
Demos
• Location-API App at Android Market
• Realtime coverage maps at combain.com
Thank you!