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Using for the Job Search
December 2011Bradley Jobling
Reasons for Using LinkedIn
• Required by the NYS DOL.• Provides a “career story” platform.• Creates a resume on steroids.• Graphs your network visually.• Makes communication with network easy.• Suggests targeted job opportunities.• Used by recruiting managers & recruiters.
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LinkedIn Demographics
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Linked In Statistics
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Interesting LinkedIn
• Experience + Relationships + LI = Power• LinkedIn is governed by the laws of SEO.
• LinkedIn is becoming more social.
• Social media sites are only tools.
• Breitbarth recommends 2 to 3 hours/week.
• A full profile shows that you are “with-it”.04/07/2023 Using LinkedIn 5
LinkedIn Connections
• First Level: “trusted” relationships, contact directly
• Second Level: friends of friends, contact through introductions or InMail
• Third level: non-connected group members, contact through introductions or InMail
• Network: groups members • InMail: contact non-connections, 10 per
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LinkedIn Network
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LinkedIn Profile
• Name & Headline• Summary• Experience & Recommendations• Skills & Education• Additional & Personal Information &
Contact Preferences• Apps
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Name & Headline (Not Good)
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Name & Headline (Good!)
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Name & Headline
• Use full name with PhD credentials.• There is a maiden name field.• A professional looking headshot is
important.• The headline is equivalent to a 30 second
elevator pitch. • The headline can be narrative or keywords.
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Summary
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Summary
• 2000 character cover letter• 1st Paragraph: Position sought, goals, or
business proposition• Middle: Current career skills & experience• Last paragraph: Value statement• Specialty Lists: Skills you possess• Contact Information: Email, phone & IM.
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Experience & Recommendations
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Experience & Recommendations
• A current position is required (i.e. consulting).• Each position should have 2 to 3
recommendations.• Leave recommendations for others to get
recommendations. • Job Titles should be search-friendly.• List volunteer activities & similar
engagements.
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Skills & Education
• LinkedIn allows up to 50 skills. • Use pre-defined terms for standard skills.• Skills can help you find connections,
groups, companies and jobs.• List all institutions including high school.• Include certifications and training classes.
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Additional & Personal Information & Contact Preferences
• Add websites, blogs, twitter accounts with “other”.
• Contact preferences should all be checked.
• Don’t show marital status or birth year.• Include IM.
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Apps
• SlideShare• Wordpress• My Travel• Reading List by Amazon• Twitter• Google Presentations• LinkedIn Events• Financial Times E-Bookshelf04/07/2023 Using LinkedIn 18
Linked In Profile Guidelines
• Add content if it adds to your story, credibility, provides a competitive advantage, makes it easier to be found.
• LinkedIn research shows you will be 40% more productive if your profile is 100% complete.
• LinkedIn will become the most productive after 250 connections.
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Profile Completeness
• Name & Headline: 25%• Picture: 5%• Summary: 5%• Specialties: 5%• Education: 15%• Past Job 1 & 2: 15% each• Recommendation 1 - 3: 5% each
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LinkedIn Home & Status Updates
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LinkedIn Status Updates
• Post events you will be attending.• Interesting articles that you read with
commentary.• New web sites you’ve found recently.• Links to your new blog posts or videos
you created.
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LinkedIn Groups
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LinkedIn Groups
• LinkedIn allows you to join 50 groups. Join as many as possible.
• Join: affiliate groups, industry groups, LinkedIn user groups, and super regional groups.
• Participate in group discussions & make online and in-person connections with members.
• Email notifications from large groups can be muted.
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Set up Task List
1. Fill in all sections, except summary & headline.
2. Write and post “killer” headline.3. Write and post summary.4. Post your first status update.5. Create saved searches for new connections.6. Add connections and join groups (email,
colleagues, alumni & searched profiles).
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Weekly Networking List
• Review home page & connection statuses.• Respond to inbox messages & invitations.• Review group discussion boards.• Review network status updates and respond
appropriately.• Invite new people to your network.
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Monthly Review Items
• Review your profile for corrections or additions.
• Make a list of people to contact.• Revise new connection searches for
effectiveness.• Write several unsolicited recommendations.• Introduce to of your connections to each other.• Look and respond to LinkedIn Answers
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