It’s all about engagement

• Newspapers• Magazines• Radio • TV• Mail shots• Phone• Websites

• Websites• Micro-blogging (Twitter)• Blogs• Facebook pages• LinkedIn• Image sharing (YouTube,

Flickr)• Text messages

Old Media New Media

HOW DO YOU REACH OUT?

GETTING THE SAME MARKETING POTENTIAL AS THE BIG GUYS…

• … you found out what was happening and shared this with your connections? (Google Alerts)

• … you shared details of special offers and new products/services with your followers? (Twitter, Facebook, LinkedIn)

• … you listened to what people were talking about and engaged in conversation with them? (Twitter, Facebook)

• … you asked your customer base what they wanted? (Twitter, Facebook)

• … you shared photos and videos of what you were doing/making/selling? (YouTube, Flickr, Picasa, Facebook, Twitter etc)

• … you set up a community (Ning, Facebook)

WHAT IF…

… and this could bring you new business

THERE IS A REAL DANGER THAT YOUR CUSTOMERS MAY SHARE THIS

INFORMATION WITH OTHER PEOPLE

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