1. Collaborate: Make EveryDepartment Social With Chatter
/chatter @chatter
2. Charlie Richey Product Marketing,
EMEA@charliericheyin/charlierichey
3. Tweet questions and comments to: @charlierichey +
#cloudforce
4. Safe HarborSafe harbor statement under the Private
Securities Litigation Reform Act of 1995: This presentation may
contain forward-lookingstatements that involve risks,
uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptionsproves incorrect, the
results of salesforce.com, inc. could differ materially from the
results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could
be deemed forward-looking, including anyprojections of subscriber
growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans ofmanagement for future
operations, statements of belief, any statements concerning new,
planned, or upgraded services ortechnology developments and
customer contracts or use of our services.The risks and
uncertainties referred to above include but are not limited to
risks associated with developing and delivering newfunctionality
for our service, our new business model, our past operating losses,
possible fluctuations in our operating results andrate of growth,
interruptions or delays in our Web hosting, breach of our security
measures, risks associated with possible mergersand acquisitions,
the immature market in which we operate, our relatively limited
operating history, our ability to expand, retain, andmotivate our
employees and manage our growth, new releases of our service and
successful customer deployment, our limitedhistory reselling
non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information onpotential factors that
could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for themost recent
fiscal year ended January 31, 2012. This document and others are
available on the SEC Filings section of the InvestorInformation
section of our Web site.Any unreleased services or features
referenced in this or other press releases or public statements are
not currently available andmay not be delivered on time or at all.
Customers who purchase our services should make the purchase
decisions based uponfeatures that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to
update these forward-looking statements.
5. Chatter is the Engine Behind the Social Enterprise Employee
Customer Social Social Network Social Profile Network Collaborate
Market SOCIAL ENTERPRISE Work Service Extend Sell
6. Social Transformation Strategies
7. Social Transformation Playbook1 Identify social processes2
Categorize use cases3 Execute with sponsors
8. 1 Identify Social Processes50 Examples Across Every
Department www.facebook.com/chatter FINANCE 1. CLOSE THE BOOKS
FASTER 2. MANAGE BOARD UPDATES & INVESTOR RELATIONS 3. RUN
ON-TIME AND ON-BUDGET PROJECTS 4. COMMUNICATE NEW POLICIES 5.
OPTIMIZE CASH COLLECTIONS
9. 50Click here to add title,Across Every Department Ways to
Use Chatter no longer than one line
10. 2 Categorize Use Cases Based on Ease & Impact High
Social Quick Wins Transformation Impact to Business Low Hanging
Fools Gold Fruit Low Difficult Ease of Cultural Implementation
Easy
11. 2 Step 1: Start with Quick Wins 1. Quick Wins High CEO all-
hands call Competitive intelligence Impact to Business Low
Difficult Ease of Cultural Implementation Easy
12. 2 Step 2: Add Low Hanging Fruit 1. Quick Wins High Impact
to Business 2. Low Hanging Fruit Airing of grievances Low Affinity
groups Difficult Ease of Cultural Implementation Easy
13. 2 Step 3: Deliver Social Transformation 3. Social 1. Quick
Wins High Transformation Events & Offsites R&D Impact to
Business 2. Low Hanging Fruit Low Difficult Ease of Cultural
Implementation Easy
14. 2 Avoid Fools Gold 3. Social 1. Quick Wins High
Transformation Impact to Business Avoid Fools Gold 2. Low Hanging
Fruit Low Difficult Ease of Cultural Implementation Easy
15. 3 Execute with Sponsorship Identify executive and
operational sponsors for Quick Win and Social Transformation use
cases Executive Sponsor Operational Sponsor (e.g. CEO, division
lead) (e.g. sales ops mgr, marcomm specialist) 3 posts &
questions per week Daily engagement & activity
16. Stphane BourgaultDirector Customer Service Europe
17. Air France KLM Cargo Connects Sales & Service
18. Air France KLM Cargo Connects Sales & ServiceFollow Key
Accounts
19. Air France KLM Cargo Connects Sales & ServiceManage
EntireDepartments
20. Air France KLM Cargo Connects Sales & ServiceStay
Connected with Mobile
21. Air France KLM Cargo Connects Sales & Service Follow
Key Accounts Run Entire Departments Stay Connected with Mobile
22. Vanessa MirfieldDirector Global Hotel Operations
23. International Collaboration Across 29 Offices
24. International Collaboration Across 29 OfficesNew
Destination Promotion
25. International Collaboration Across 29 OfficesCelebration
ofAchievements
26. International Collaboration Across 29 OfficesExternal
Groups
27. International Collaboration Across 29 OfficesProject
Tracking & Announcements
28. International Collaboration Across 29 OfficesCapture
Opportunities with TripIt Integration
29. International Collaboration Across 29 Offices New
Destination Project Tracking & Promotion Announcements
Celebration of Capture Opportunities Achievements with TripIt
Integration External Groups
30. Paul ParkinHead of IT and Programs
31. THUS, Empowered and Efficient IT
32. THUS, Empowered and Efficient ITTicket Management &
Escalation
33. THUS, Empowered and Efficient IT Groups forAll Business
Projects
34. THUS, Empowered and Efficient IT Top
LevelCommunications
35. THUS, Empowered and Efficient IT Ticket Management /
Escalation Groups for All Business Projects Top Level
Communnications
36. Q&A Stphane Bourgault Director Customer Service Europe
Vanessa Mirfield Director Global Hotel Operations Paul Perkin Head
of IT and Programs
37. Tweet questions and comments to: @charlierichey +
#cloudforce
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