Helping early-stage companies turn great ideas into even greater products

Confidential

Confidential information

Contact:Email: contact@cogniance.com

Information contained herein is confidential and proprietary information of Cogniance Inc.. The dissemination, use or reproduction of this information for any other purpose other than that for which the information is provided is prohibited by Cogniance Inc. except by express permission.© Copyright Cogniance Inc. 2009. All rights reserved. This document and the information contained herein (collectively, the "Information") is provided to you (both the individual receiving this document and any legal entity on behalf of which such individual is acting) ("You" and "Your") and Cogniance ("Cogniance") for informational purposes only. Cogniance is providing the Information to You because Cogniance believes the Information may be useful to You. The Information is provided to You solely on the basis that You will be responsible for making Your own assessments of the Information and are advised to verify all representations, statements and information before using or relying upon any of the Information. Although Cogniance has exercised reasonable care in providing the Information to You, Cogniance does not warrant the accuracy of the Information and is not responsible for any damages arising from Your use of or reliance upon the Information. COGNIANCE DOES NOT WARRANT THAT THE INFORMATION IS ERROR-FREE. COGNIANCE IS PROVIDING THE INFORMATION TO YOU "AS IS" AND "WITH ALL FAULTS." COGNIANCE DOES NOT WARRANT, BY VIRTUE OF THIS DOCUMENT, OR BY ANY COURSE OF PERFORMANCE, COURSE OF DEALING, USAGE OF TRADE OR ANY COLLATERAL DOCUMENT HEREUNDER OR OTHERWISE, AND HEREBY EXPRESSLY DISCLAIMS, ANY REPRESENTATION OR WARRANTY OF ANY KIND WITH RESPECT TO THE INFORMATION, INCLUDING, WITHOUT LIMITATION, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT, OR ANY REPRESENTATION. COGNIANCE DISCLAIMS AND IN NO EVENT SHALL BE LIABLE FOR ANY LOSSES OR DAMAGES OF ANY KIND, WHETHER DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE, SPECIAL OR EXEMPLARY, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION, LOSS OF GOODWILL, COVER, TORTIOUS CONDUCT OR OTHER PECUNIARY LOSS, ARISING OUT OF OR IN ANY WAY RELATED TO THE PROVISION, NON-PROVISION, USE OR NON-USE OF THE INFORMATION, EVEN IF COGNIANCE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSSES OR DAMAGES.

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Cogniance – Competent & Cutting-Edge

Full-service consultancy focused on swift, predictable, and economical delivery of high quality software products for funded start-ups

High quality & value vs. cost, swiftly and predictably

End-to-end approach, from design to NOC support

Dedicated, passionate team - not merely a provider

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World Class Board of Directors

Mr. Christensen has had a defining impact on the mobile phone industry. Through his career he has led large worldwide product and marketing

organizations and built market driven companies.

After six years at mobile device pioneer Psion, Christensen conceived of Symbian and led the creation of the venture with partners Nokia, Motorola, Ericsson, Matsushita, Sony and Samsung.

Later at Microsoft, he brought to market Windows Mobile, which now hold the number two market share position behind Symbian.

After Microsoft, Christensen was President at Macromedia (now Adobe), where he established Flash as a standard, selling it for a royalty to all the Top 5 handset manufacturers.

Until it’s acquisition by Nokia in 2008, Christensen was on the board of Trolltech, leader in Linux platforms for phones.

Christensen is a member of the board of Teleca, the largest Systems Integrator in the phone industry, handling approx. 40% of all mobile phone design in the industry. He is also on the board of CloudMade.

Christensen has been involved in a number of mergers, acquisitions, IPOs and exits.

Mr. Petersen understands consumers. For a decade Petersen has built brand enhancing marketing campaigns on the internet formajor brands like Domino’s, Kellogg’s, LEGO, Mars, M&M’s and Nestle. He has also assisted firms like TDC, Symbian and Microsoft with their mobile phone and services strategies. Mr. Petersen's broad knowledge of consumer marketing includes how to design and build consumer products, and how to market these in a way by which they enhance brand behind them.At Macromedia, Petersen was part of the team that created Flash for mobile devices, enabling better user interfaces and better mobile phone experiences. Flash is now the leading multimedia standard on mobile phones.Later at Sonopia, Petersen enabled brands to create a mobile carrier in 15 minutes and created mobile software that gave mobile subscribers a branded and very targeted mobile experience.

Juha ChristensenChairman

Christian PetersenBoard Member

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Customer-Focused Leadership

Roman PerimovDirector, QA

George VyshnyaDirector, Data Centres

Julia KlimentovskayaDirector, Art and Design

Michael ShraybmanPresident

Serhiy GorpinichCTO

• 12+ years in Management Consulting and PMO/Project Management designing & implementing solutions for the Fortune 500 clients• MBA from UCLA Anderson School

• 11+ years experience in desktop, internet and wireless software development

• 6+ years on management positions

• 9+ years experience of Design Management Consulting for internationally-owned web development companies & Advertising agencies

• 9 Years experience in leading test houses

• 4 years QA and process leadership

• 8 years of IT and software PM experience • 4 years of building & running highly available production Data Centers

Silicon Valley Kyiv

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High Calibre Team – Top to Bottom

• Own a world-class team 100% dedicated to your project• We recruit only from the top 5% of the market• Technically savvy, creative, energized, motivated, and

opinionated• Advanced to fluent English skills• US travel-ready• < 3% annual staff turnover for the last 2 years

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• MVNO+Social Networking platform

• Dynamic RIA using AJAX / FLEX

• Slick J2ME / BREW mobile clients

• Linux, Apache, Java and MySQL

• 24/7 NOC support

• Comprehensive behavioural stats

• 10,000+ registered Sonopias

• 200,000 daily page views

• 17 releases in 24 months

• 99.99% uptime

Client References: Sonopia

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Client References: CloudMade

• Is to mapping what Wikipedia is to encyclopedias

• Pioneer in the collaborative mapping space

• Allows embedding of OpenStreetMap maps into website or mobile apps quickly and easily

• iPhone, RoR, Java, Linux, MySQL, high-availability, low-latency DC

• From 2 to 20+ people in 4 weeks

"Cogniance has enabled us to scale our design, engineering, qa, and operations extremely rapidly. Their team is talented and enthusiastic and forms a core part of our company, helping us to deliver innovative products and services to our customers worldwide“

Nick Black

Founder & CEO

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Client References: Issuu

• Denmark-based online document publishing & sharing platform

• Dynamic RIA using AJAX / FLEX

• 5-person Cogniance team

“Cogniance team brings a positive and critical attitude, which agrees with our way of thinking and is great for the product. Working with traditional outsourcing companies would be much more different and difficult”

Morten Sommer

CTO

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Client References: Ad Infuse

• SF-based leading mobile advertisement management platform

• RoR, Java, Ajax

• 11-person Cogniance team

“Cogniance has been an excellent development partner for Ad Infuse. By providing complete teams whose talent spans design, coding and QA, we are able to drive new products and new features to market faster. Cogniance’s flexibility and responsiveness has also been an important factor in successfully working with a fast-paced startup such as ours.”

Carl Ludewig,

Founder & CTO

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Turn-key Convenience and Speed

Design Development Operations

• Ability to design and architect the solution, not just build it

Full-service delivery partner, not merely a headcount provider

• From creating UI and art design, planning architecture, performing coding and testing to running data centers from the Kyiv based 24x7 NOC

• We can deliver your project faster, at better value and at lower risk than you can build a team to do it

Ability to get started and scale quickly

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Deep, Leading Edge Technical Span

Web design & delivery

Web design & delivery

● Innovative web design

● Cutting edge technologies

● AJAX dynamic UI

● Rich internet applications

● High availability

High availability computing

High availability computing

● Reliable hosting 99.999% up time

● 24/7 operations & monitoring

● Zero downtime update technology

ROMsoftware

ROMsoftware

● Solid test and QA skills for ROMable code

● C/C++ development

● Focus on size power constraints

Packagedsoftware

Packagedsoftware

● Solid test and QA skills for shrink wrap software

● C/C++ development

Mobile/Web integration

Mobile/Web integration

● Java, BREW, FlashLite and C++ mobile development

● Small form factor UI design

● Repurposing web content for mobile

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High Quality and Reliability

• World-class delivery capability • 24 releases in 30 months• Uptime: 99.999%• Consistent 24-hour turnaround of art and design• Maximum time to fix critical defects: <1 day

• Best-practices program management• Proven agile methodology to maintain quality, integrity, and traceability

across distributed teams

• Solid HR infrastructure for scalability and staff retention

• Full-time US project management and accountability

• Proven ability to overcome communication barriers• Advanced-to-fluent English• Cultural sensitivity• Efficient use of communication & coordination tools

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Superior Location – Kyiv, Ukraine

Wide array of advantages• Quality engineering & creative skills• Availability of talent• Cultural alignment with Europe • Manageable time difference• Outsourcing as a political agenda

Educational hub• World’s largest technical university• 12,000 new graduates each year

Consulting environment• Kyiv is at the heart of a burgeoning

software factory industry• High English penetration• Reliable technical infrastructure

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Cogniance Express™ Delivery Framework

• Tangible customer benefits from Day 1• Teams are 100% dedicated to a project • Maximum deliverable turnaround• Multi-skilled (UI, engineering, QA, operations) team working under unified

management – from Day 1• Daily status meetings aimed at streamlining reviews, decisions, and issue

resolutions• Weekly iterative planning and releases of fully-tested functional “threads”• Proven project and process infrastructure accessible by all stakeholders

• End-to-end iterative development cycle• Continuous, overlapping, self-contained development threads, • From planning game to fully-tested feature deployment every time

• Well defined engineering process • Continuous integration and TQM development concepts. • Stakeholders always have access to the latest development and QA builds.

• Flexible change control and configuration management

• “Best of all worlds” • Enhanced mix of Agile (XP,

SCRUM) and semi-traditional• Continuously evolved by

Cogniance PMO

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Best-in-Class Project Tools

• Enterprise wiki and KM system• Collaborate and share project knowledge• Secure, web-based project repository

• Complete QA infrastructure• Issue management and bug tracking system• Reports, stats, and release notes• Fully integrated with Eng & Release mgmt

• Open-standards version control

• Continuous build and integration• Up-to-date access to latest builds• Advanced code branching for ease of rollbacks, merging, and

surgical fixe

• World’s best communications tools• Adobe Acrobat Connect Pro for working meetings and demos• Skype for everyday voice, chat, and video across distributed

teams

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NOC Support Offerings

Tiers 1 & 2: NOC Infrastructure Build-Out & Preparation for “Go-Live”

Activity

Tier 1: Preparation for Go-Live and Release Management (configuring staging & production environments, deployment for each iteration, Go-Live deployment support)

Tier 2: Full NOC infrastructure (backups, monitoring system, alerts & notifications) configured and deployed (client’s mail lists to be used to configure alerts and monitoring traps)

Tier 3: Post Go-Live Release Management and Ongoing 24/7 Support

Activity

Deployment of incremental features and fixes Performance monitoring and tuning Escalation management & incident resolution Weekly status reporting

Passionate. Reliable. Cost-effective.