Coca Cola Presentation

•History• Some Interesting Facts About•Company Profile•Mission & Vision•Market Share•Marketing 4 Ps•Conclusion

Road Map

1886

Coca Cola

BORN

1891

Coca Cola’s first

BOTTLINGIn a drug store occurred

1899

The first bottling

was doneAGREEMENT

1909

400 Coca-Cola plants

were operatingBOTTLING

1930

The company started moving

GLOBALY

1960

New

BRANDSwere Introduced

1960 1996

Started Operations in

PAKISTANAll rights to

CCBPL

Some Interesting Facts About

Coca Cola

Coca-Cola was made for the cure ofheadache

and other illnesses

Sales for the first year were only

$50

Only 9servings of the soft drink were sold

each day

Now number of coke bottles sold each day

1.8 billion

is the

Coca-Colamost recognized word in

Okaythe world after

162 B 115 BIn 2012

Enterprise Value

In 2012

Total GDP

Total number of Coca-Cola Products

3,500

Number of worldwide Coke employees

150,900

Company Profile

Name The Coca Cola Company

Industries served Beverages

Geographic areas served Worldwide

Headquarters Atlanta, Georgia, U.S.

Current CEO Muhtar Kent

Revenue $ 48.01 billion (2012)

Profit $ 9.01 billion (2012)

Employees 150,900

• To refresh the world...

• To inspire moments of optimism and happiness...

• To create value and make a difference.

Mission

Vision• People: Be a great place to work where people are

inspired to be the best they can be.

• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

Vision• Planet: Be a responsible citizen that makes a

difference by helping build and support sustainable communities.

• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

• Productivity: Be a highly effective, lean and fast-moving organization.

• Focus on the Market• Work Smart• Act Like Owners• Be the Brand

Values

Worldwide Share

Market Share in Pakistan

Pepsi ; 65%

Coca-Cola; 30%

Others; 5%

Global Competitors

•PepsiCo Inc.

•Dr Pepper

•Snapple Group, Inc.

•Unilever,

•Groupe Danone,

•Kraft Foods Inc.,

•Nestlé S.A. and others.

Some Local Competitors

Main Competitor• PepsiOther Competitors• Gourmet• Pakola

Marketing Mix 4 Ps

Product

3,500

Coca Cola has the big chain of Product line

Over Products

Price

As competition started, now Coke has shifted to

Earlier Coke used cost based pricing

competitive pricing strategy

VS

PlaceTarget Market is Entire Planet

Segmentation

Coke’s commercials basically

based on young generations.

Promotion

•Getting shelves at Eye Catching Position

•Print media

• Tv commercial

•Billboards and holdings etc

Chronology of Slogans

• 2001 life is good

• 2003 Jo Chaho Hojae Coca-Cola enjoy

• 2006 Thanda Matlab Coca-Cola

• 2007 Kha Le Pee Le Jee Le

("eat drink live")

Other Promotion Activities

Coca-Cola Concerts

Coke Ramzan Offer

Video Here