Coca Cola Beginnings

Founders of Coca ColaJohn S. Pembertonhttp://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html

Asa G. Candlerhttp://www.wikitree.com/wiki/Candler-1

Expanding the ProductFrank Robinsonhttp://home.wxs.nl/~leonkors/verhaal2.htm

Samuel Candler Dobbs http://www.sawbuddy.com/FamousRelatives.html

Making Coca-Cola GlobalWilliam C. D’Arcyhttp://memory.loc.gov/cgi-bin/query/h?ammem/cola:@field(DOCID%20@lit(skay_03))

Robert W. Woodruff, “Mr. Coca-Cola,”http://www.georgiaencyclopedia.org/nge/Multimedia.jsp?id=m-2759

Advertising Goals for Coca-Cola

• Coca Cola reflects on the time of the World with advertising.

• Core market 13 to 24-5• Black advertising/ Teen

advertising/ Home advertising• Advertising has to do two

things:• 1.Remember the Brand name• 2.Think more highly of Coca

Cola - Brand Image Enhancement

• Inside Business Today. Directed Tim Perko.

Peter Sealey: V.P. Marketing Operations Coca-Cola Companyhttp://www.cgu.edu/pages/5576.asp